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Schedule Vancouver 2020 | Lift & Co. Cannabis Expo

SCHEDULE

Jan 9-11, 2020 - Vancouver Convention Centre

Thursday, January 9, 2020 - Business Conference
Friday, January 10, 2020 - Expo Industry Day
Saturday, January 11, 2020 - Expo Consumer Day

Thursday, 8 AM - 7 PM
Friday, 10 AM - 6 PM
Saturday, 10 AM - 6 PM

Tickets On Sale Now

Business Conference - Jan 9

Hall A

08:00 am - 09:00am

Registrations & Breakfast

9:15am - 10:00am

Data: The New Soil For Cannabis Growth

As the Canadian cannabis industry evolves into a mature CPG ecosystem, simply providing good products and services won’t be enough - to grow in this new environment cannabis companies will need a data-drive foundation. Hear from leading experts about the role that data, in its myriad forms, will play in the near future. From market research, to supply chain management, to consumer insights, cannabis organizations will have to use never-before-available data to achieve unprecedented growth expectations
9:00am - 9:15am

Welcome Remarks

Welcome from Lift & Co, CRO Jon Kamin

10:30am - 11:00am

Networking Break

10:00am - 10:30am

Legalization 2.0 – State of the Nation

The introduction of edibles, concentrates and topicals to the market has made a complex and rapidly changing industry even more challenging to navigate. Legalization 2.0 brought a number of new consumers to the legal cannabis space, and opened doors for LPs, but cloudy regulations and roadblocks to opening retail stores have prevented many from tapping into the full potential. In this session, industry leaders will reflect on the cannabis market today; how to overcome some of these challenges to best serve the growing base of customers, and where they see the industry going next.
11:30am - 12:00pm

Trust after CannTrust: Rebuilding Confidence in the Industry

CannTrust’s unlicensed growing scandal led many Canadians to lose faith in the industry as a whole. Many felt the incident damaged the reputation of all licensed producers, with smaller brands left to pick up the pieces. In an inexperienced, often hectic market, managing reputation is key for success. With trust top of mind for consumers and investors, these three presentation each ideas on how brands can reframe the conversation to establish and maintain customer confidence.   
11:00am - 11:30am

MycoMeditations: The Power and Potential of Psilocybin

Cannabis legalization has paved the way forward for some new and exciting ventures, with psychedelics being at the top of the list. A number of companies in the space are looking to study the effects of therapeutic psychedelics as an alternative to traditional medicines. Leading researchers and entrepreneurs provide some insights into this uncharted industry.
12:00pm - 1:30pm

Lunch

1:30pm - 2:00pm

Capital Markets and Cannabis: An Inside Look

While the industry itself continues to grow, sector-wide valuations are down and many companies are trading far below the highs that were seen earlier this year. Insiders will provide an overview of the investment landscape and market sentiment, and discuss current challenges and opportunities for cannabis stocks in 2020. 
2:00pm - 2:30pm

Raising Capital: What Investors Are Looking For

As the U.S market begins to open up, investors are eyeing new opportunities, and startups are seeking ways to raise capital. In this session, finance experts share their predictions on the market and will provide meaningful tips on attracting investors and what investment criteria hedge funds and VCs are really looking at.
2:30pm - 3:00pm

Cannabis Leadership – Managing People & Culture in the Cannabis Space

Strong leadership is simply good business: reducing turnover, building company culture, and mitigating employee conflict are all essential to remaining strong and stable as a brand. What does that mean in practice, and how can businesses get there? Human resources and leadership specialists will share their strategies around people, culture, and what effective leadership looks like in the cannabis space. 
3:00pm - 3:30pm

Networking Break

3:30pm - 4:00pm

Lessons from California: Building A Brand And An Industry

While the U.S. is still on its way to federal legalization, countless states within it represent mature markets from which Canada can learn. California is a leader: as the first state to legalize medical cannabis (1996), with the largest and most experienced market in the country, and posting an estimated $2.5-billion in sales in 2018. California-based cannabis leaders will share their insights on what the state has done well, where they can improve, how brands have played a part in the success, and some lessons Canada can take away. 
4:00pm - 4:45pm

International Cannabis Markets: The Next 12 Months

Despite being a leader in the global cannabis space, there is a lot that Canada can learn from other markets, especially as regulations evolve to include foreign trade and distribution agreements. International LPs and cannabis leaders give insights into what markets we should keep an eye on and provide a look ahead to the coming year. 
4:45pm

Closing Remarks

5:00pm - 7:00pm

Network Mixer

Industry Day - Jan 10

Main Stage

11:30am - 12:00pm

Cannabis 2020: Biggest Trends, New Opportunities

As the industry continues to evolve at a breakneck pace, The Cannalysts team identifies key trends to watch for the next twelve month that will shape the industry and impact your business.
12:30pm - 1:00pm

On the Frontlines: How Retailers, LPs, and Regulators Can Work Better Together

As the number of BC retail stores continues to grow, regulations and roadblocks to opening have prevented some stores from achieving their full potential. How can stakeholders work better and what are some key strategies to optimize and improve these business relationships.   
12:00pm - 12:30pm

The Next 12 Months of 2.0: Moving Through Legal and Regulatory Affairs

Our panel of legal and regulatory experts explore the potential challenges and barriers that the industry may face in the next 12 months as 2.0 rolls out.
1:00pm - 1:30pm

Elevating the Retail Experience: Improving the Customer Journey

From flow, to design, to function - find out how retail stores are evolving to better meet customer needs. Hear from retail experts on best practices for in-store education, product selection, and how to create customer loyalty.
1:30pm - 2:00pm

Leveraging Data to Consumer Insights

As the industry evolves from a rogue collection of disparate growers to a mature CPG industry it will require strong market research, consumer data, and brand segmentation. This session will tap into veteran market researchers, data experts, and licensed producers to explore the unique data challenges facing cannabis companies - and how to overcome them. Learn how you can unlock key insights, discover market gaps, and build better consumer products by leveraging the large amounts of untapped data generated by the cannabis industry
2:20pm - 2:40pm

Expert Insights: Ken Weisbrod on the New Standardization for Medical Cannabis

In 2020, we will see a new platform that tracks and verifies the source of medical cannabis. The platform will track cannabis plant genetics, which leads to different physical and chemical attributes for patients. This new standardization will allow physicians and researchers to get accurate information on how medical cannabis can benefit patients.
2:00pm - 2:20pm

Expert Insights: Cam Battley on the Future of Cannabis and the Greater Good

Cam presents the role of cannabis in the community as an agent for good and change.  
3:20pm - 4:00pm

Critical Insights: How Best to Market to Consumers

The cannabis industry is on the verge of a seismic shift. There is a surplus of product, companies are merging and acquiring each other, all while brands are struggling to grow and connect with consumers. This panel brings together marketing professionals from across the industry to shed light on the importance of consumer education, methods of marketing that have been successful, and creative ways to get your message across. 
3:00pm - 3:20pm

Expert Insights: Zack Silverman on Building the Right Culture

Whether your focus is on cultivation or technology, HR or distribution, fostering the right work culture is key to achieving success in this burgeoning industry. The question remains, how do young companies build a culture that not only attracts top talent, but inspires productivity while driving meaningful societal change?
4:00pm - 4:30pm

Cannabis Industry: Hear from an Expert

We put leading industry experts to the test to help you get answers to your most pressing questions from insurance, to law, to security and branding.   
4:30pm - 5:00pm

The Future of Cultivation: Threats & Opportunities

“Premium Cannabis” is becoming a common term, but what exactly does it mean, and what is being done to ensure product quality? Come explore the new trends in cultivation and hear first-hand what cultivation methods companies are using to improve their crops.

Consumer Day - Jan 11

Main Stage

11:30am - 12:00pm

Cannabis Trends: What’s Next and What You Need to Know About It?

Hear from industry expert Brian Sterling on the next wave of products and they mean for consumers.  What surprising trends is the industry seeing? And how does that affect product what you'll see in the market? 
12:30pm - 1:00pm

The Future of Social Consumption

Consumption lounges are exciting and innovative new lifestyle spaces for consumers - but how close is this to being a reality. How will these areas comply with regulations and how will they change the social fabric?
1:00pm - 2:00pm

Ask a Budtender: All your Questions Answered

This session will provide an overview of a Budtender: who are they, what they care about, and how they help with product selection and education. Top Budtenders will share their stories and answer questions from the audience. 
2:00pm - 2:45pm

Innovations That May Change the Way You Consume

The cannabis space moves quickly and keeping tabs on up-and-coming trends can be challenging. As the range of products widens, integrating innovations from the medical and recreational worlds will be vital in helping consumers with their choice of consumption methods.
2:45pm - 3:00pm

How Flavour Affects Your Cannabis Experience

Heard of terpenes but not sure what they are and why they are important. This session unpacks the magic of terpenes. Terpenes are responsible for more than just the smell of cannabis flower, they have been found to modify the effects of different cannabinoids like THC and CBD. Because of this, some people are paying more attention to the terpenoid profiles of a strain a when choosing what they want to consume.
3:00pm - 3:30pm

CBD 101: Hemp, Cannabis and CBD Explained

The emergence of CBD has driven a plethora of product innovation as consumers seek out the compound for a variety of reasons. This panel will provide an overview of the current landscape, explain what it all means and take a look ahead to the proliferation of CBD across several traditional consumer categories.
3:30pm - 4:00pm

Your Privacy & Buying Cannabis

How does your personal information get used and stored, and what are the regulations around consumer privacy. Is it better to buy online or in-stores and is cash the safest way to go?  
4:00pm - 4:30pm

Home Grow – How To Start

Come learn about home growing and hear tips and tricks to get your buds looking and tasting their best.
4:30pm - 5:00pm

What IS legal? Food & Cannabis

Please note: the above programming is subject to change at anytime