Jan 9-11, 2020 - Vancouver Convention Centre

Business Conference - Jan 9

Hall A

08:00 am - 09:00am

Registrations & Breakfast

9:00am - 9:15am

Welcome Remarks

Welcome from Matei Olaru, CEO, Lift & Co.

9:15am - 10:00am

Data: The New Soil For Cannabis Growth

As the Canadian cannabis industry evolves into a mature CPG ecosystem, simply providing good products and services won’t be enough - to grow in this new environment cannabis companies will need a data-drive foundation. Hear from leading experts about the role that data, in its myriad forms, will play in the near future. From market research, to supply chain management, to consumer insights, cannabis organizations will have to use never-before-available data to achieve unprecedented growth expectations
10:00am - 10:30am

Legalization 2.0 – State of the Nation

The introduction of edibles, concentrates and topicals to the market has made a complex and rapidly changing industry even more challenging to navigate. Legalization 2.0 brought a number of new consumers to the legal cannabis space, and opened doors for LPs, but cloudy regulations and roadblocks to opening retail stores have prevented many from tapping into the full potential. In this session, industry leaders will reflect on the cannabis market today; how to overcome some of these challenges to best serve the growing base of customers, and where they see the industry going next.
10:30am - 11:00am

Networking Break

Presented by:
11:00am - 11:40am

The Power and Potential of Psychedelics

Cannabis legalization has paved the way forward for some new and exciting ventures, with psychedelics being at the top of the list. A number of companies in the space are looking to study the effects of therapeutic psychedelics as an alternative to traditional medicines. Leading researchers and entrepreneurs provide some insights into this uncharted industry.
11:40am - 12:10pm

Trust after CannTrust: Rebuilding Confidence in the Industry

CannTrust’s unlicensed growing scandal led many Canadians to lose faith in the industry as a whole. Many felt the incident damaged the reputation of all licensed producers, with smaller brands left to pick up the pieces. In an inexperienced, often hectic market, managing reputation is key for success. With trust top of mind for consumers and investors, these three presentation each ideas on how brands can reframe the conversation to establish and maintain customer confidence.   
12:10pm - 1:30pm


Presented by:
1:30pm - 2:00pm

Capital Markets and Cannabis: An Inside Look

While the industry itself continues to grow, sector-wide valuations are down and many companies are trading far below the highs that were seen earlier this year. Insiders will provide an overview of the investment landscape and market sentiment, and discuss current challenges and opportunities for cannabis stocks in 2020. 
2:00pm - 2:30pm

Raising Capital: What Investors Are Looking For

As the U.S market begins to open up, investors are eyeing new opportunities, and startups are seeking ways to raise capital. In this session, finance experts share their predictions on the market and will provide meaningful tips on attracting investors and what investment criteria hedge funds and VCs are really looking at.
2:30pm - 3:00pm

Cannabis Leadership – Managing People & Culture in the Cannabis Space

Strong leadership is simply good business: reducing turnover, building company culture, and mitigating employee conflict are all essential to remaining strong and stable as a brand. What does that mean in practice, and how can businesses get there? Human resources and leadership specialists will share their strategies around people, culture, and what effective leadership looks like in the cannabis space. 
3:00pm - 3:30pm

Networking Break

Presented by:
3:30pm - 4:00pm

Lessons from California: Building a Brand and an Industry

While the U.S. is still on its way to federal legalization, countless states within it represent mature markets from which Canada can learn. California is a leader: as the first state to legalize medical cannabis (1996), with the largest and most experienced market in the country, and posting an estimated $2.5-billion in sales in 2018. California-based cannabis leaders will share their insights on what the state has done well, where they can improve, how brands have played a part in the success, and some lessons Canada can take away. 
4:00pm - 4:45pm

International Cannabis Markets: The Next 12 Months

Despite being a leader in the global cannabis space, there is a lot that Canada can learn from other markets, especially as regulations evolve to include foreign trade and distribution agreements. International LPs and cannabis leaders give insights into what markets we should keep an eye on and provide a look ahead to the coming year. 

Closing Remarks

5:00pm - 7:00pm

Networking Mixer

Presented by:

Industry Day - Jan 10

Main Stage

11:30am - 12:00pm

Cannabis 2020: Biggest Trends, New Opportunities

As the industry continues to evolve at a breakneck pace, The Cannalysts team identifies key trends to watch for the next twelve month that will shape the industry and impact your business.
12:00pm - 12:30pm

The Next 12 Months of 2.0: Moving Through Legal and Regulatory Affairs

Our panel of legal and regulatory experts explore the potential challenges and barriers that the industry may face in the next 12 months as 2.0 rolls out.
12:30pm - 1:00pm

On the Frontlines: How Retailers, LPs, and Regulators Can Work Better Together

As the number of retail stores continues to grow, regulations and roadblocks to opening have prevented some stores from achieving their full potential. How can stakeholders work better and what are some key strategies to optimize and improve these business relationships.   
1:00pm - 1:30pm

Elevating the Retail Experience: Improving the Customer Journey

From flow, to design, to function - find out how retail stores are evolving to better meet customer needs. Hear from retail experts on best practices for in-store education, product selection, and how to create customer loyalty.
1:30pm - 2:00pm

Leveraging Data to Consumer Insights

As the industry evolves from a rogue collection of disparate growers to a mature CPG industry it will require strong market research, consumer data, and brand segmentation. This session will tap into veteran market researchers, data experts, and licensed producers to explore the unique data challenges facing cannabis companies - and how to overcome them. Learn how you can unlock key insights, discover market gaps, and build better consumer products by leveraging the large amounts of untapped data generated by the cannabis industry
2:00pm - 2:20pm

Expert Insights: Jonathan Zaid on the Future of Cannabis and the Greater Good

Jonathan presents his insights into the role of cannabis in the community as an agent for good and change.  
2:20pm - 2:40pm

Expert Insights: Ken Weisbrod on the New Standardization for Medical Cannabis

In 2020, we will see a new platform that tracks and verifies the source of medical cannabis. The platform will track cannabis plant genetics, which leads to different physical and chemical attributes for patients. This new standardization will allow physicians and researchers to get accurate information on how medical cannabis can benefit patients.
2:40pm - 3:00pm

Expert Insights: Jeff Fallows on Bringing Out the Best in Cannabis – Extraction & Beyond

Cannabis 2.0 has arrived in Canada with a multitude of next-gen extraction products and solutions. Jeff will share his thoughts on the evolution of extraction and the global opportunity of bringing out the best in cannabis with the end consumer experience top of mind.
3:00pm - 3:20pm

Expert Insights: Zach Silverman on Building the Right Culture

Whether your focus is on cultivation or technology, HR or distribution, fostering the right work culture is key to achieving success in this burgeoning industry. The question remains, how do young companies build a culture that not only attracts top talent, but inspires productivity while driving meaningful societal change?
3:20pm - 4:00pm

How Best to Market to Consumers

The cannabis industry is on the verge of a seismic shift. There is a surplus of product, companies are merging and acquiring each other, all while brands are struggling to grow and connect with consumers. This panel brings together marketing professionals from across the industry to shed light on the importance of consumer education, methods of marketing that have been successful, and creative ways to get your message across. 
4:00pm - 4:30pm

Your Cannabis Business Questions: Hear from an Expert

We put leading industry experts to the test to help you get answers to your most pressing questions from insurance, to law, to security and branding. 
Marketing: Rebecca Brown, Crowns Agency
Insurance: Kelli Hunt, Next Wave Insurance Canada
Legal:     Kyle Lavender, LeBarge Weinstein
Security:    Eric Schlissel, GeekTek  
4:30pm - 5:00pm

The Future of Cultivation: Threats & Opportunities

“Premium Cannabis” is becoming a common term, but what exactly does it mean, and what is being done to ensure product quality? Come explore the new trends in cultivation and hear first-hand what cultivation methods companies are using to improve their crops.

Consumer Day - Jan 11

Main Stage

11:00am - 11:30am

Cannabis Trends: What’s Next and What You Need to Know About It?

Hear from industry expert Brian Sterling on the next wave of products and they mean for consumers.  What surprising trends is the industry seeing? And how does that affect product what you'll see in the market? 
11:30am - 12:00pm

What’s Hot In-Store

Chris Bolivar will share consumer trends and insights from the first year of legal cannabis in Canada. This presentation will cover product format insights, consumer behaviours and potential trends looking forward to 2020.
12:00pm - 12:30pm

The Future of Vaping

All over Canada, people are wondering how legal vapes are made, how regulations will protect public health and what they should look for in regulated vape products. In this session we will cover everything you need to know about vaping, from how they are made, why they work, what goes in them, and how to stay safe while vaping.
12:30pm - 1:00pm

The Future of Social Consumption

Consumption lounges are exciting and innovative new lifestyle spaces for consumers - but how close is this to being a reality. How will these areas comply with regulations and how will they change the social fabric?
1:00pm - 1:30pm

Strained: The Stories Behind Your Favourite BC Buds

A moderated panel session where we will unpack some of the secret stories behind some of the classic BC bud.    
1:30pm - 2:00pm

Innovations That May Change the Way You Consume

The cannabis space moves quickly and keeping tabs on up-and-coming trends can be challenging. As the range of products widens, integrating innovations from the medical and recreational worlds will be vital in helping consumers with their choice of consumption methods.
2:00pm - 2:30pm

Home Grow DIY

Come learn about home growing and hear tips and tricks to get your buds looking and tasting their best.
2:30pm - 2:45pm

Your Privacy & Buying Cannabis

How does your personal information get used and stored, and what are the regulations around consumer privacy. Is it better to buy online or in-stores and is cash the safest way to go?  
2:45pm - 3:00pm

CBD 101: Hemp, Cannabis and CBD Explained

The emergence of CBD has driven a plethora of product innovation as consumers seek out the compound for a variety of reasons. This panel will provide an overview of the current landscape, explain what it all means and take a look ahead to the proliferation of CBD across several traditional consumer categories.
3:00pm - 3:15pm

Cannabis Education

Under current regulations, cannabis education and training is required for cannabis cultivation and production, quality assurance and testing, research and development, sales, and training of medical professionals. As the industry is rapidly changing, there is a lack of formal education and training that covers cannabis fundamentals. This session will explore the different programs and tools that are available to the public and ways the average consumer can better educate themselves.
3:15pm - 3:30pm

How Flavours & Terpenes Affect Your Cannabis Experience

Heard of terpenes but not sure what they are and why they are important. This session unpacks the magic of terpenes. Terpenes are responsible for more than just the smell of cannabis flower, they have been found to modify the effects of different cannabinoids like THC and CBD. Because of this, some people are paying more attention to the terpenoid profiles of a strain a when choosing what they want to consume.
3:30pm - 4:00pm

Cooking with Cannabis: How to Start

4:00pm - 4:30pm

Roll Call – A Joint Rolling Competition

We've put the band back together and the are ready to ROLL

Please note: the above programming is subject to change at anytime