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Key Details | Lift & Co. Cannabis Expo

KEY DETAILS

January 10-13, 2019 - Vancouver Convention Centre, West Building

Vancouver LCBC & Expo 2019

Lift & Co. Cannabis Expo Industry Day

Industry-focused

Friday, January 11, 2019

Hours: 10:00am - 5:00pm

Our industry-only trade show day offers focused opportunities for cannabis professionals to kick-start meaningful conversations, relationships and deals. Whether you’re an established business owner, cannabis company employee or industry-curious entrepreneur, we encourage you to engage with fellow exhibitors in this exclusively professional environment.

 

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Lift & Co. Cannabis Expo Weekend

Consumer-focused

Saturday, January 12 – Sunday, January 13, 2019

Hours: 10:00am - 6:00pm ⁄ 11:00am - 4:00pm

Whether you’re brand new to cannabis, a long-time consumer, you depend on cannabis for medical purposes, or are simply canna-curious, join us at the Vancouver 2019 Lift & Co. Cannabis Expo. Here you’ll explore new products, take in the latest scientific research, discover how cannabis culture and public policy are evolving for the future, and so much more.

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Lift & Co. + Zenabis - Women's Zen Lunch

Friday, January 11, 2019

Hours: 11:30am - 1:30pm

At this unique lunch and networking session, co-hosted by Lift & Co. and Zenabis, we will explore topics such as workplace diversity, inclusive leadership, and finding like-mindedness in our differences. Join us for inspiring presentations and exciting discussions!

 

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Schedule

Main Stage

Jan 11

10:30am - 11:00am

New Data – The Latest Cannabis Analysis and Research

  • Cutting-edge research studies update, and what to keep an eye out for next
  • What are the buying habits, consumption statistics, and product choices for recreational consumers?
  • What are medical patients looking for and who are they? Millennials, Boomers, the elderly?
  • What have been the biggest surprises since legalization (in Canada and the US)?
11:00am - 11:30am

HR Best Practices: Advance Business and Retain Talent

  • Managing change amidst a rapidly changing industry
  • Establishing an enduring and sustainable company culture (transitioning from the founders’ culture and/or managing M&As)
  • Strategies for recruitment and retention, training and development, including when to outsource
11:30am - 12:15pm

Business Growth Strategies: Collaborations, Partnerships & M&As

  • Advantages and disadvantages of business expansion now and tips on how to align or acquire expertise
  • What are the outstanding or emerging political consideration/uncertainties that could obstruct or advance the progress of cannabis business development?
  • Common regulatory mistakes cannabis businesses make when starting out
  • Raising capital, private investment, institutional investment - where to turn now?
12:15pm - 1:00pm

Marketing: Making the Shift from CPG to Cannabis

1:00pm - 1:30pm

International Market Update: Opportunities and Threats

  • Where is international investment flowing currently?
  • International regulations and developing global standards for cannabis
  • New growing regions and processing hubs – the changing landscape of cannabis production
  • Developing business strategies to maximize opportunities and mitigate threats
1:30pm - 2:15pm

Leading Edge Cannabis Innovation Presentations

  • Vape Trends and Opportunities, Corey Koffler
  • Sustainable Growing Practices, Steven Bourne and Brandon Hebor
  • Harvesting in the Cannabis Industry, Jocelyn Prefontaine
  • Additional regulations to the current Cannabis Act (Natural Health Product Act), David Hurford
2:15pm - 3:00pm

Retailing Recreational Cannabis: Facts vs. Fictions

  • The early evidence on in-store customer experience at public versus private stores
  • Assessment of the big-box provincial wholesalers approach vs. direct to independent retailers approach
  • What retail models work better for LPs and why
  • How does distribution models improve inclusivity in the industry, such as accessibility for Indigenous communities, minority groups, personal-growers
3:00pm - 4:00pm

Lift & Co. x Leaf Forward Start Up Pitch Competition

4:00pm

Programming Concludes

Jan 12

11:00am - 11:45am

Responsible Consumption: Policing, Enforcement and Personal Accountability

  • How to get educated – what are the best sources of information that promote safe, healthy and responsible consumption that support personal enjoyment and therapeutic outcomes
  • Border crossing with cannabis medications/products – how and where Canadians can travel with cannabis
  • Roadside testing and future fines
  • Update on previous convictions and possible amnesties
11:45am - 12:30pm

Bringing Products to Market: Medical and Recreational

  • The broadening scope of cannabis therapies and treatments
  • Protecting IP and the merits (or not) for trademarking and/or patenting  
  • Seed-to-sale timelines today - are cannabis innovations trending like pharma, nutraceuticals, beverages - or is it a new model all together?
  • What do the regulations look like for new products? How are the rules changing?
12:30pm - 1:00pm

Presentation – Aurora Cannabis – Canada Leading the Global Cannabis Revolution

1:00pm - 1:30pm

Cannabis Investing: The 411 on Cannabis Finance

  • Bull market or bear market and how to invest in either
  • Are there any bluechip cannabis stocks?
  • What companies to invest in before they go public and what to wait for after listing
  • What have been winners and are going to keep on winning – and why?
1:30pm - 2:00pm

Presentation – Fire & Flower

Legal Cannabis Retail: Observations and Insights From A Day One Operator

• Anatomy of an independent, multi-jurisdictional legal cannabis retailer

• Observations on customers, products and sales trends

• Insights on different Provincial roll-out strategies and what to expect in 2019

2:30pm - 3:30pm

Leading Edge Genetics & Plant Science Innovations

  • Update on cannabis genetics - new research and learning to date
  • Leading edge product and strain developments
  • What new science or techniques are emerging in cultivation, processing, extraction, etc
  • What is next for genetic research for cannabis and who will it benefit
2:00pm - 2:30pm

Cannabis Products and Devices: Inventions and Innovations

  • Cutting edge cannabis systems, software, and apps
  • How to find the right delivery systems, such as vape, capsule, etc.
  • Are regulations keeping pace with innovations and what is being held up?
  • What are consumers demanding now – what is growing in popularity?
3:30pm - 4:30pm

Media Report Card on Cannabis Legalization

  • A candid analysis from industry and mainstream reporters, columnists, and bloggers on legalization
  • What has regulators got right or wrong so far
  • Has recreational cannabis entered the Canadian market like a lion or a lamb?
  • What does the future look for cannabis
4:30pm

Programming Concludes

Jan 13

11:30am - 12:00pm

Wellness and Cannabis: No Prescription Required

  • What can cannabis curious people expect when they visit a cannabis clinic, and what can they do to make their first visit a positive experience?
  • How cannabis is contributing to human wellness treatments and therapies
  • What products, treatments, and services are increasing in popularity
  • What would be the impact on medical cannabis treatments (if Canadian Medical Association gets its way) to have only ‘recreational’ cannabis in Canada
12:00pm - 12:30pm

Medical Cannabis: Breakthroughs and Prospective Applications

  • The truth and consequences of cannabis treatments – real and bogus
  • The latest dependable research on cannabis use and treatment regarding mental health
  • Is cannabis a viable new treatment for Alzheimer’s, ASD, MS, etc.
  • What are the cutting edge studies underway now?
12:30pm - 1:00pm

Presentation – HEXO’s smoke-free revolution

Curious about innovative new ways to consume cannabis? HEXO’s Guy DeGrâce and Christina Selin share all about HEXO’s award-winning, smoke-free products that will revolutionize the way you think about cannabis.
1:00pm - 1:30pm

Micro-Growers and Craft Cannabis: How Small Cultivators Impact the Industry

  • Update on regulations for micro-growers – advantages and disadvantages
  • Partnering with labs, product developers, marketers, and leveraging and hidden brand or product assets
  • Product differentiation - distinguishing craft cannabis from mass produced products
  • Securing organic certifications and other brand modifiers
1:30pm - 2:15pm

Cannabis and Entertainment: Let the Show Begin

  • Redefining cannabis consumption and stigma through humour
  • How cannabis experiences enhance personal relationships - for some enthusiasts
  • Cannabis lounges, meeting places, and public spaces that cater to cannabis consumers
  • Cannabis as an exercise, sports and recreation enhancer
2:15pm - 3:00pm

Expanding Consumer Product Selection: Flower, Oils and Edibles

  • What is next for cannabis-infused and cannabis-brewed beverages
  • What are the edibles consumers are eating up south of the border
  • Cannabis topical therapeutics, cosmetics and other beauty products
  • How cannabis is helping pets
3:00pm

Programming Concludes

Demo Stage

Jan 11

10:30am - 11:00am

The Future of Hemp

11:00am - 11:45am

Hot Trend for 2019: Cannabis Collaboration

Moderator: Jenn Larry - President, CBD Strategy Group
  • Dan Sutton - CEO, Tantalus
  • Jeffrey Zietlow - VP Marketing, CannTrust
  • Shaka Licorish - Director Culture & Experience, Aurora
  • Alex Revich - Co-Founder, Flowr
  • Tyler Robson -  CEO, Valens
  • Jeanette VanderMarel – CO-CEO of 48 North
11:45am - 12:15pm

Retail 3.0: Building a Brand Through Experimentation

  • Khalid Abudul Razak – Founder, Super Secret Start-Up
12:15pm - 12:30pm

Aurora Cloud, Canada’s Only Legal Vape Pen

12:30pm - 1:00pm

Building an Inclusive Business and Brand

Moderator: Emma Baron, Founder, Milkweed
  • Tyler James -  Stakeholder Engagement, Aurora
  • Jordan Smith – Trade Marketing, Aurora
  • Miz D – Cannatherapy Consultant
2:00pm - 3:00pm

Cannabis Compensation 101: Developing The Compensation Strategy to Support the High Growth Demands of the Cannabis Sector

Moderator: Alison McMahon, Cannabis HR Network Chair & CEO of Cannabis At Work
  • David Hyde, President, David Hyde & Associates
  • Lea Romanelli, VP of HR, CannTrust
  • Laura Defilice, Director of People & Culture, Zenabis
  • Deborah Rosati, CEO, Women Get On Board Inc
  • Paul Gryglewicz, Senior Partner, Global Governance Advisors
3:00pm - 4:00pm

Get Social with The Green Tent

Stretch & Roll...relax, recharge, reconnect and get rolling with your Lift & Co. network. We'll be stretching out all the kinks from your day. Following our neck and ankle rolls, we’ll have a roll-off, sign up for our joint rolling competition with prizes from Fashionably High, Hotbox, Her(b)life, Crowns and more!  
  • Unity Marguerite Whittaker, Creative. Director, Blysscloud
  • Marly Tweedledoob, Cannabis photographer & expert. Social media influencer @tweedledoob
  • Danielle Hoogenboom, yoga instructor, Love Light Yoga

Jan 12

10:30am - 11:00am

Will It Squish? (Rosin Press Demo)

  • Allison Wood, Category Manager, Aurora
  • Sean Strath
11:00am - 11:45am

The Impact of Extraction at the Intersection of Vice and Medicine

Moderator: Jenn Larry, President, CBD Strategy
  • Phil Kwong – CEO, 3 Carbon Extractions
  • Dieter MacPherson – SVP Operations, Aurora
  • Michael Perron - Director of Global Business Development, Medipharm Labs
  • Eric "Swiss" Wilhelm – Sales Engineer, ExtractionTek Solutions
  • Rosy Mondin – CEO, Quadron Canntech
11:45am - 12:30pm

Cannabis & Creativity

Moderator: Kelly Beker, Aurora
  • CJ Nutter - HERB
  • Shaka Licorish – Director Culture & Experience, Aurora   
  • Michelle Bell- Fashionably High
  • Tyson Villeneuve- Social Concierge
  • Adam Bowen - musician
12:30pm - 1:00pm

The Faces of Beauty: How Cannabis and Beauty Converge

1:00pm - 2:30pm

Cannabis Cooking Demo

3:00pm - 4:00pm

Cannabis at Work – Career Fair

Join Cannabis At Work to learn about hot jobs, hiring trends, and salary benchmarks in the cannabis sector. Following the presentation, Cannabis At Work will be collecting resumes and conducting flash interviews.
4:00pm - 5:00pm

Get Social with The Green Tent

On Saturday, we’ll engage and show women consumers how to incorporate cannabis into their lives through a collection of social activities.  We’ll start with a “ganja yoga” session that teaches women how to incorporate cannabis into their physical exercise. Following that, we’ll cover how to incorporate cannabis into a dinner party.  Our demo stage takeover will end with a joint rolling competition co-hosted by Tweedledoob, complete with prizes from Fashionably High, Hotbox, Her(b)life, Crowns and more!

Jan 13

11:30am - 12:00pm

Medical Cannabis Tax & Insurance Options

  • Marie Jordan –Manager Key Accounts & Market Access, Aurora
12:00pm - 12:30pm

DIY Grow Box

  • Myles Oman, BCNL
12:30pm - 2:30pm

Cultivation & Extraction Demos Lighting & Plant Science Demos

  • 12:30pm - Paul Raymond, BackRoom GrowSimple is Better, The Basics of a Great Grow - For Indoor Grower of all Sizes
  • 1:00pm - Dr Ihor Lys, AgnetixEnergy Efficiency, Sustainability in Commercial Cannabis Cultivation
  • 1:30pm -Dr. Melanie Yelton, VP of Research, LumiGrow &  Laura Hayden, LumigrowHow Smart Lighting Will Change the Way You Grow 
  • 2:00pm - Tristan Tirone, Flow FiltersFlow Filters