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Toronto Agenda | Lift & Co. Cannabis Expo


Metro Toronto Convention Centre
North Building
255 Front St, Toronto, ON, M5V 2W6

Business Conference - Thursday, June 6 | 8 AM - 7 PM
Expo Industry Day
- Friday, June 7 | 10 AM - 5 PM
Expo Consumer Weekend - Saturday, June 8 | 10 AM - 6 PM & Sunday, June 9 | 11 AM - 5 PM

Business Conference

June 6

08:00am - 09:00am

Registration & Breakfast

09:00am - 09:10am

Welcome Remarks

Forecast overview of the global cannabis spend opportunity, including -
  • Growth forecast and analysis, major geographies
  • Key market trends
  • Industry Review (top verticals making a play in the cannabis space)
  • Top global and regional players in the cannabis ecosystem
  • Promising new entrants
Canada’s population is one-tenth of the U.S., and we’re known to be far less aggressively competitive. Can Canada use its first-mover advantage to tap into the world’s largest consumer economy, or will we be consumed by it? Hear experts debate both sides on whether Canada will emerge on top, or lose its competitive advantage to the immense brand power of the U.S. Learn about the opportunities and challenges a legal U.S. market represents, what early movers such as California and Colorado can teach us, how Canada can distinguish itself as a leader and emulate successful consumer packaged goods markets.
10:30am - 11:00am

Networking Break

Europe is a complex market, with 28 member countries in the European Union that each have differing laws and policies around medical and recreational cannabis. With a population of more than double the United States and Canada, the EU has big market potential but it’s also challenging. In this panel, learn about the next medical and recreational cannabis markets set to come online with a country-by-country overview of the state of industry regulations. Hear from successful Canadian business leaders on navigating foreign bureaucracies, regulatory agencies and distribution points, raising and investing capital, and preparing forward-looking strategies. Learn about business and investment opportunities and scaling in an emerging market that doesn’t have a harmonized approach.
12:00pm - 1:30pm


This year’s introduction of new product classes represents a second market launch, the evolution from an industry focused on plant matter to that of one centred around processed consumer goods. Panelists will examine how licensees are planning for new operational infrastructure, establishing research & development capabilities, and devising incisive go-to-market strategies. This will include the dichotomous balance between amassing the institutional knowledge internally and relying on the expertise of strategic partners, such as food and beverage manufacturers.
The increased market opportunities created by legalization have opened up more  funding for research. Join us for a look at the latest research happening in Canada around medical applications and potential benefits, risks for young people, and how Canadian LPs are exporting to the U.S. for research. Will the list of medical cannabis uses decrease, and what does the Cannabis Act replacing the ACMPR mean for patients? What are the implications if employers/insurers start paying for medical cannabis?
3:00pm - 3:30pm

Networking Break

Provincial oversight of cannabis retail has resulted in widely different regional approaches. In this critical look at the future of Canadian cannabis retail, we’ll hear from national leaders of successful chains on the pros and cons of being full-service vs. specialized and how to stay agile amid changing legislation, taxation and customer preferences. As new product categories come on stream, learn about cross-sector integration when edibles, beverages, concentrates and topicals. Plus, what can cannabis learn from other sectors such as alcohol?
5:00pm - 7:00pm

Networking Reception

Industry Day

June 7

Main Stage

A myriad of challenges face retailers and brands as a plethora of products hit the shelves with more to come, causing massive confusion among both users and non users of cannabis products. During this session we will explore key areas of research focused on defining the ideal target consumer base across various cannabis categories using powerful demographic, psychographic and usage data.
Hear from leading core service providers and ancillary industry partners who cannabis producers and retailers critically depend upon to ensure their businesses' success. Learn how they see from their unique and up-close perspective what the critical challenges - and potential solutions - are for the cannabis industry today.
Success is more than just securing a licence. With restrictions on how cannabis products can be labelled, marketed and sold in stores, retailers must craft superior customer experiences to displace the illegal market. Gain insights into how the right training can make budtenders more than just an access point through product knowledge.
Canada’s medical cannabis program has a lot of moving parts, including public health care, government policy, insurance and licensed producers. In this discussion, learn about what role established licensed producers can do their part to preserve the medical program and balance the the financial opportunities of recreational cannabis with serving users most in need. A look at what Canada can expect in the next year and beyond with regards to drug approval from Health Canada, funding for scientific research, inclusion in provincial health programs and the potential for coverage by insurers.
Learn best practices from Canadian business leaders who are successfully gaining foothold in the U.S. cannabis market on navigating timing and compliance issues. Learn how Canadian licensed producers can deploy capital into the U.S. market. Learn what makes Canada attractive in the eyes of U.S. investors. What do U.S. investors want to see?
Acquiring top talent is a critical driver in any industry, but in the rapidly expanding cannabis sector it is a challenge greater than any other industry today. And the competition is fierce. From this panel of experienced HR leaders, gain new insights, learn innovative techniques, and discover new methods to find, hire and deploy outstanding talent.
The second wave of legalization will bring some of the fastest-growing categories to market: edibles, beverages, extracts and concentrates. Learn about the categories and varieties companies are testing, plus the consumer markets they’re targeting. This session will address innovations in formulations, packaging and logistics, including how they’re dealing with Health Canada’s dictate that edibles and concentrates can’t be “appealing” to children.

Demo Stage

12:00pm - 3:00pm

Demo Stage Programming

Consumer Weekend

Please note: the above programming is subject to change at anytime