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Schedule Toronto 2019 | Lift & Co. Cannabis Expo


Tickets on sale now

Metro Toronto Convention Centre
North Building
255 Front St, Toronto, ON, M5V 2W6

Business Conference - Thursday, June 6 | 8 AM - 7 PM
Expo Industry Day
- Friday, June 7 | 10 AM - 5 PM
Expo Consumer Weekend - Saturday, June 8 | 10 AM - 6 PM & Sunday, June 9 | 11 AM - 4 PM

Business Conference

June 6

08:00am - 09:00am

Registration & Breakfast

09:00am - 09:10am

Welcome Remarks

Welcome from LCBC Chair and Lift & Co. Board Member Deborah Rosati
Cannabis is poised to become one of the most influential consumer packaged goods industries in the world, and Canadian companies have a unique opportunity to build globally powerful brands. In a highly restricted marketing environment, data intelligence is paramount to understanding the customer and develop successful go-to-market strategies, as well as to build a passionate, knowledgeable and loyal consumer base. Lift & Co. and Headset take the stage to share combined insights into cannabis purchase and demographic analytics, discuss if Canada will follow U.S. trends and to provide an outlook on the future of the Canadian market.
As the United States inches towards an eventual lifting of its federal prohibition on cannabis, Canadian operators recognize the importance of penetrating the world’s largest economy. Cannabis’ continued Schedule I status and the U.S.’s notoriously competitive business philosophy make this a challenge: despite these factors, federally legal hemp offers one entry avenue, as do creative deals premised by conditional warrants. This session will feature experts discussing how Canadian players can leverage their current scale and position themselves to eventually dominate the American market, or whether the U.S.’s corporate muscle will overtake Canada’s progress to date.
10:30am - 11:00am

Networking Break

Europe represents a high growth but fragmented market, with disparate laws around medical cannabis across the European bloc. As more countries formally implement access pathways for patients, businesses must navigate Europe’s highly regulated healthcare space, capitalizing on commonalities to scale while remaining cognizant of country-to-country nuances. The protectionist outlook of many countries coupled with a typical preference towards pharmacy distribution are but two dynamics of which to be thoughtful. This session will analyze numerous market entry strategies, including sharing lessons learned from those who’ve already established a footprint across the region.
12:00pm - 1:30pm


This year’s introduction of new product classes represents a second market launch, the evolution from an industry focused on plant matter to that of one centred around processed consumer goods. Panelists will examine how licensees are planning for new operational infrastructure, establishing research & development capabilities, and devising incisive go-to-market strategies. This will include the dichotomous balance between amassing the institutional knowledge internally and relying on the expertise of strategic partners, such as food and beverage manufacturers.
Despite the spotlight’s focus on legalization of adult-use access, Canada’s patient registrations have continued to increase since October 17. The heightened appreciation of the plant’s therapeutic potential has unlocked capital to uncover medical insights, such as bioavailability-optimized delivery mechanisms, applications of lesser known cannabinoids and the best practices in titration. This session will dissect the most significant research happening in Canada today and its commercial ramifications, including a sharpened understanding of cannabis as a medicine worldwide.
3:00pm - 3:30pm

Networking Break

Provincial oversight of cannabis retail has resulted in a patchwork of different regional approaches. In this critical look at the future of Canadian cannabis retail, we’ll hear from leaders of national brands on the pros and cons of taking a broad or niche approach and how to stay agile amid regulation rollouts, taxation and customer preferences. As new product categories become available, learn about how cross-sector integration can accelerate the success of edibles, beverages, concentrates and topicals. In addition, we examine what best-practices the industry can adopt from alcohol and other sectors.
5:00pm - 7:00pm

Networking Reception

Industry Day

June 7

Main Stage

A myriad of challenges face retailers and brands as a plethora of products hit the shelves with more to come, causing massive confusion among both users and non users of cannabis products. During this session we will explore key areas of research focused on defining the ideal target consumer base across various cannabis categories using powerful demographic, psychographic and usage data.
Hear from leading core service providers and ancillary industry partners who cannabis producers and retailers critically depend upon to ensure their businesses' success. Learn how they see from their unique and up-close perspective what the critical challenges - and potential solutions - are for the cannabis industry today.
Success is more than just securing a licence. With restrictions on how cannabis products can be labelled, marketed and sold in stores, retailers must craft superior customer experiences to displace the illegal market. Gain insights into how the right training can make budtenders more than just an access point through product knowledge.
Canada’s medical cannabis program has a lot of moving parts, including public health care, government policy, insurance and licensed producers. In this discussion, learn about what role established licensed producers can do their part to preserve the medical program and balance the the financial opportunities of recreational cannabis with serving users most in need. A look at what Canada can expect in the next year and beyond with regards to drug approval from Health Canada, funding for scientific research, inclusion in provincial health programs and the potential for coverage by insurers.
Learn best practices from Canadian business leaders who are successfully gaining foothold in the U.S. cannabis market on navigating timing and compliance issues. Learn how Canadian licensed producers can deploy capital into the U.S. market. Learn what makes Canada attractive in the eyes of U.S. investors. What do U.S. investors want to see?
Acquiring top talent is a critical driver in any industry, but in the rapidly expanding cannabis sector it is a challenge greater than any other industry today. And the competition is fierce. From this panel of experienced HR leaders, gain new insights, learn innovative techniques, and discover new methods to find, hire and deploy outstanding talent.
The second wave of legalization will bring some of the fastest-growing categories to market: edibles, beverages, extracts and concentrates. Learn about the categories and varieties companies are testing, plus the consumer markets they’re targeting. This session will address innovations in formulations, packaging and logistics, including how they’re dealing with Health Canada’s dictate that edibles and concentrates can’t be “appealing” to children.

Demo Stage

12:00pm - 3:00pm

Demo Stage Programming

12:00pm - 1:00pm

Cultivation Innovations

Jim Hole, Atlas Growers
2:00pm - 3:00pm

Public Affairs & Advocacy

Featuring: Omar Yar Khan, Hill + Knowlton
4:00pm - 4:45pm

Peak Pot-ential

Consumer Weekend

Please note: the above programming is subject to change at anytime