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Schedule Toronto 2019 | Lift & Co. Cannabis Expo

SCHEDULE

Metro Toronto Convention Centre
North Building
255 Front St, Toronto, ON, M5V 2W6

Business Conference - Thursday, June 6 | 8 AM - 7 PM
Expo Industry Day
- Friday, June 7 | 10 AM - 5 PM
Expo Consumer Weekend - Saturday, June 8 | 10 AM - 6 PM & Sunday, June 9 | 11 AM - 4 PM

Business Conference

June 6

08:00am - 09:00am

Registration & Breakfast

09:00am - 09:10am

Welcome Remarks

Welcome from LCBC Chair and Lift & Co. Board Member Deborah Rosati
Cannabis is poised to become one of the most influential consumer packaged goods industries in the world, and Canadian companies have a unique opportunity to build globally powerful brands. In a highly restricted marketing environment, data intelligence is paramount to understanding the customer and develop successful go-to-market strategies, as well as to build a passionate, knowledgeable and loyal consumer base. Lift & Co. and Headset take the stage to share combined insights into cannabis purchase and demographic analytics, discuss if Canada will follow U.S. trends and to provide an outlook on the future of the Canadian market.
As the United States inches towards an eventual lifting of its federal prohibition on cannabis, Canadian operators recognize the importance of penetrating the world’s largest economy. Cannabis’ continued Schedule I status and the U.S.’s notoriously competitive business philosophy make this a challenge: despite these factors, federally legal hemp offers one entry avenue, as do creative deals premised by conditional warrants. This session will feature experts discussing how Canadian players can leverage their current scale and position themselves to eventually dominate the American market, or whether the U.S.’s corporate muscle will overtake Canada’s progress to date.
10:30am - 11:00am

Networking Break

Europe represents a high growth but fragmented market, with disparate laws around medical cannabis across the European bloc. As more countries formally implement access pathways for patients, businesses must navigate Europe’s highly regulated healthcare space, capitalizing on commonalities to scale while remaining cognizant of country-to-country nuances. The protectionist outlook of many countries coupled with a typical preference towards pharmacy distribution are but two dynamics of which to be thoughtful. This session will analyze numerous market entry strategies, including sharing lessons learned from those who’ve already established a footprint across the region.
12:00pm - 1:30pm

Lunch

This year’s introduction of new product classes represents a second market launch, the evolution from an industry focused on plant matter to that of one centred around processed consumer goods. Panelists will examine how licensees are planning for new operational infrastructure, establishing research & development capabilities, and devising incisive go-to-market strategies. This will include the dichotomous balance between amassing the institutional knowledge internally and relying on the expertise of strategic partners, such as food and beverage manufacturers.
Despite the spotlight’s focus on legalization of adult-use access, Canada’s patient registrations have continued to increase since October 17. The heightened appreciation of the plant’s therapeutic potential has unlocked capital to uncover medical insights, such as bioavailability-optimized delivery mechanisms, applications of lesser known cannabinoids and the best practices in titration. This session will dissect the most significant research happening in Canada today and its commercial ramifications, including a sharpened understanding of cannabis as a medicine worldwide.
3:00pm - 3:30pm

Networking Break

Join us for a Fireside Chat between Mark Zekulin, President & Co-CEO of Canopy Growth Corporation and the Financial Post’s Vanmala Subramaniam. During this exclusive on-stage interview, Zekulin and Subramaniam will discuss themes that have permeated the entire day, and cover topics impacting Canada’s largest licensed producers including Canopy Growth Corporation (TSX: WEED) (NYSE:CGC).
Provincial oversight of cannabis retail has resulted in a patchwork of different regional approaches. In this critical look at the future of Canadian cannabis retail, we’ll hear from leaders of national brands on the pros and cons of taking a broad or niche approach and how to stay agile amid regulation rollouts, taxation and customer preferences. As new product categories become available, learn about how cross-sector integration can accelerate the success of edibles, beverages, concentrates and topicals. In addition, we examine what best-practices the industry can adopt from alcohol and other sectors.
5:00pm - 7:00pm

Networking Reception

Industry Day

June 7

Main Stage

A myriad of challenges face retailers and brands as a plethora of products hit the shelves with more to come, causing massive confusion among both users and non users of cannabis products. During this session we will explore key areas of research focused on defining the ideal target consumer base across various cannabis categories using powerful demographic, psychographic and usage data.
Hear from leading core service providers and ancillary industry partners who cannabis producers and retailers critically depend upon to ensure their businesses' success. Learn how they see from their unique and up-close perspective what the critical challenges - and potential solutions - are for the cannabis industry today.
Success is more than just securing a licence. With restrictions on how cannabis products can be labelled, marketed and sold in stores, retailers must craft superior customer experiences to displace the illegal market. Gain insights into how the right training can make budtenders more than just an access point through product knowledge.
Canada’s medical cannabis program has a lot of moving parts, including public health care, government policy, insurance and licensed producers. In this discussion, learn about what role established licensed producers can do their part to preserve the medical program and balance the the financial opportunities of recreational cannabis with serving users most in need. A look at what Canada can expect in the next year and beyond with regards to drug approval from Health Canada, funding for scientific research, inclusion in provincial health programs and the potential for coverage by insurers.
Learn best practices from Canadian business leaders who are successfully gaining foothold in the U.S. cannabis market on navigating timing and compliance issues. Learn how Canadian licensed producers can deploy capital into the U.S. market. Learn what makes Canada attractive in the eyes of U.S. investors. What do U.S. investors want to see?
Acquiring top talent is a critical driver in any industry, but in the rapidly expanding cannabis sector it is a challenge greater than any other industry today. And the competition is fierce. From this panel of experienced HR leaders, gain new insights, learn innovative techniques, and discover new methods to find, hire and deploy outstanding talent.
The second wave of legalization will bring some of the fastest-growing categories to market: edibles, beverages, extracts and concentrates. Learn about the categories and varieties companies are testing, plus the consumer markets they’re targeting. This session will address innovations in formulations, packaging and logistics, including how they’re dealing with Health Canada’s dictate that edibles and concentrates can’t be “appealing” to children.

Demo Stage

Moderator: Damian Kettlewell, CEO, Blissco
Panelists:
Deepak Anand, Co-Founder & CEO, Materia Ventures
Trina Fraser, Partner, Brazeau Sellers Law
Shannon Khan, Health Care Manager, Blissco
Barinder Rasode, CEO, Grow Tech Labs
11:00am - 11:05am

Demo Stage Welcome

12:00pm - 12:45pm

Cultivation Innovations

Co-presenters:
Brady Green, VP of Cultivation, CannTrust
Jim Hole, VP Cultivation, Atlas Growers
Moderator: Damian Kettlewell, CEO, Blissco
Panelists:
Christoph Buchmann, Regional Account Manager, Dematic Canada
Peter Guo, BC Leader, Enterprise Risk Services, MNP LLP
Craig Young, VP of Sales (Canada), Supreme
1:30pm - 2:15pm

Public Affairs & Advocacy

Moderator: Omar Yar Khan, VP Public Affairs, H+K
Panelists:
Sony Gokhale, General Counsel, The Supreme Cannabis Company
Brett James, Principal, Sussex Strategy Group
Tiffany Soper, Founder, Nine Point Agency
Ivan Ross Vrana, Director, Cannabis, H+K
Co-presenters:
Gary Cohen, CEO, Cova
Jae Park, VP Marketing & Business Development, Ample Organics
Moderator: Rick Moscone, Instructor, Cannabis Business, Ryerson University
Panelists:
Jason Chu, Program Manager, Cannabis, Academy of Applied Pharmaceutical Sciences
Shannon Kloet, Head, Workforce Training, CCI
Bill MacDonald, Professor & Coordinator, Commercial Cannabis Production Program, Niagara College
Moderator: Alex Revich, Flowr Group Corp., Director of Partner Development & Education
Panelists:
Riley Cote, Former NHL Player (Philadelphia Flyers) and Co-Founder Athletes for CARE
Bruce Frampton, C.D, Warrant Officer (Ret.), Canadian Armed Forces and Member, CannaConnect
Shamus O'Reilly, C.D. MCpl, (Ret.), Canadian Armed Forces and Member, CannaConnect
Zac Rinaldo, Current NHL Player (Nashville Predators) and Cannabis Advocate

Level 200

Location: Room 204, North Building
Presented by NATIONAL Public Relations & Lift & Co.Brands and other industry players are struggling to make sense of what cannabis- related content can and cannot be shared in organic and paid social media channels. Currently, they are receiving inconsistent and ad hoc warnings about content, resulting in a lack of clear direction around what will or won’t be approved for use. This panel addresses these topics, with the goal of finding common areas of alignment.
11:30am - 2:00pm

Zen Lunch

Location: Room 202 & 203, North Building
At this unique lunch and networking session, co-hosted by Lift & Co. and Zenabis Global Inc., we will explore topics such as tips and tricks when infusing CBD / THC into topicals, mindful munching when consuming edibles, as well as how to deal with conversations when talking to your kids, family members and work colleagues about cannabis. Join us for inspiring presentations, exciting discussions and finding like-mindedness in our differences. Lunch will be served.
** This is a separate ticketed event
Tickets available here  

Consumer Weekend

June 8

Demo Stage

Moderator: Damian Kettlewell, CEO, Blissco
Panelists:
Nafisa Buksh, Sales Manager, Blissco
Kayleigh Donahue, Director of Business Development & Licensing, Kiaro
Mimi Lam, Co-Founder, CEO, Superette
Natasha Perkins, Director of Business Development, Prairiecann Growth Corp.
Co-presenters:
Kelsey Jobson, VP Product Management, Eve & Co
Tom Jobson, Master Grower, Eve & Co
 
Presenters:
Penny Green, CEO , Urban Juve
Sandi Lesueur, President, Urban Juve
Lisa Skillen, Owner, Topicals by MaryJane
Co-presenters:
Vanessa Labreque, Cannabis Chef, Cannabis Cooking Company
Joshua Tuck, Cannabis Educator, Cannabis Cooking Company
12:45pm - 1:15pm

The Joy of Cannabis Cooking

Travis Peterson, Chef, Nomad Cook
Alison McMahon, CEO & Co-Founder, Cannabis At Work
3:00pm - 3:55pm

What is Quality Cannabis?

Moderator: Damian Kettlewell, CEO, Blissco
Panelists:
Nafisa Buksh, Sales Manager, Blissco
Jenn Larry, Président, CBD Strategy Group.
Cobb Keen, Founder, Matchstick Marijuana
Peter Shearer, Director, Product Development, Supreme Cannabis
David Wood, Partner, BLG
 
Hosted by: Irie Selkirk, Tabitha Fritz, Emma Baron,  

Please note: the above programming is subject to change at anytime