In accordance with the Cannabis Act cannabis cannot be displayed or given out by exhibitors on the expo floor. Any exhibitor found to be displaying or giving out cannabis will be asked to leave the show.
Table of Contents
Industry Day | Friday, May 29, 2020
10 AM - 6 PM
Consumer Day 1 | Saturday, May 30, 2020
10 AM - 6 PM
Consumer Day 2 | Sunday, May 31, 2020
11 AM - 4 PM
Please note: the Business Conference taking place on Thursday, May 28 is a separately ticketed event. Your exhibitor badge does not give you access to the conference.
GES Show Services
1-877-437-4247 or 905-283-0500
Monday - Friday 8:30 AM - 4:30 PM
SHOWTECH Power and Lighting
Detonate Cannabis Agency
Exhibitors must have adequate and up to date insurance for a minimum of $1,000,000.00 General Liability Coverage inclusive of bodily injury and/or property damage for each occurrence. Lift Co. Ltd. must be named as an additional insured.
Lift Co. Ltd.
77 Peter St
Ontario's Electrical Product Approval Requirements
Before an electrical product or piece of electrical equipment is used, sold, displayed or advertised for sale in Ontario, it must be approved by an accredited certification or inspection body. The item must carry the official mark or label of the agency which indicates that the product has been independently assessed for safety.
Exhibitors with unapproved electrical equipment that wish to display but not to connect or provide electricity to the equipment, must complete the application for Permission to Show and pay the fee indicated for unapproved electrical equipment that will be displayed but not energized. Exhibitors will be provided with a sales receipt which must be available to inspectors on show site at all times.
We urge all exhibitors to be especially diligent when engaging with any supplier who is not an official supplier of Lift & Co.
Our official suppliers for Toronto 2020 are:
- GES Show Services
- SHOWTECH Power and Lighting
- InterContinental Toronto Centre Hotel
- Detonate Cannabis Agency
- Map Dynamics
If you receive a solicitation and are unsure of the affiliation with the Lift & Co. or would like to report an unofficial supplier, please contact Show Management at firstname.lastname@example.org.
While the Metro Toronto Convention Centre provides 24-hour security, we advise that all booth builds incorporate an area for secure storage to avoid theft. Exhibitors should remove valuables from sight at show close and place them in secure storage, or remove them from the Expo floor until show open the next day. Immediately at show close on Sunday, exhibitors should prioritize removal of items of value from sight.
CONEXSYS Exhibitor Badge Registration Open
Tuesday, April 14
Fire Safety Reply Submission Deadline
Sunday, April 26
See 'Booth Guidelines and Approval' section
InterContinental Toronto Centre Hotel Booking Deadline
Friday, April 24 or until sold out
Guidebook Ad Deadline (for applicable partners)
Monday, April 27 at 5:00 PM ET
Booth Approval Deadline
Monday, April 27
GES Advanced Warehouse Receiving Window
Monday, May 4 – Wednesday, May 20
Monday - Friday, 9 AM - 4 PM
GES Show Services Early Bird Discount Deadline
Tuesday, May 12
Voyage Control Open for Move-In Booking
Wednesday, May 13
MTCC Exhibitor Services Early Bird Discount Deadline
Tuesday, May 12
SHOWTECH Power and Lighting Early Bird Discount Deadline
Wednesday, May 13
GES Show Services Standard Pricing Deadline
Wednesday, May 13 - Tuesday, May 26
CONEXSYS Lead Retrieval Early Bird Discount Deadline
Travel and Accommodations
We have secured a block of rooms for exhibitors at the InterContinental Toronto Centre Hotel.
Single/Double Occupancy Rate: $269*
*Currently subject to a 4% (MAT) Municipal Accommodation Tax and 13%(HST) Harmonized Sales Tax and are subject to change. Quoted in Canadian funds and on a per room, per night basis. Subject to a $30.00 charge for each additional adult over double occupancy, to a maximum of three persons per room. Applicable three (3) days prior and three (3) days post, although guestrooms are subject to availability and prevailing rates.
Online booking or call the Reservations Department at 1-800-235-4670 and specify reservation ID: Lift Co Ltd 2020 when reserving.
Don't Wait to Book!
There is a limited amount of rooms available and the rooms are available on a first-come-first-served basis. The preferred rate is available until Friday, April 24, 2020 or until the room block is sold out.
Move In and Out
Wednesday, May 27, 2020
Vape Showcase Move-in | TBD
Partner Move-in | 3 PM - 11 PM
Thursday, May 28, 2020
Exhibitor Move-in | 8 AM - 4 PM
The official move-in schedule will be released at a later date.
Sunday, May 31, 2020
1 PM - 11 PM - GES Customs and Logistics Desk open
4 PM - Event end - no booth breakdown or move-out is to commence until 4 PM on Sunday, May 31.
4 PM - 5 PM - Aisle carpet removal
5 PM - 11 PM - Exhibitor move-out. No booth breakdown or move-out can occur prior to 4PM on Sunday.
5 PM - 11 PM - Return of storage crates to exhibitor booths
Monday, June 1, 2020
8 AM - 12 PM - Exhibitor Move-out and GES Customs and Logistics Desk open
12 PM - Forced Freight Deadline
There are 4 options for moving-in your materials to the convention centre:
- GES Advanced Warehouse, or
- Voyage Control, or
- hand carry, or
- marshalling yard.
GES Advanced Warehouse
With the GES Advanced Warehouse and material handling, your materials will be delivered to your booth on the expo floor in time for your assigned move-in time.
Voyage Control allows exhibitors to book a specific loading area time within your assigned move-in window. The system will be open on May 13 for booking. On move-in day, arrive directly at the convention centre at your booked time (it is no longer required to first queue in the MTCC marshalling yard). Please see the 'Voyage Control Instructions' section for further details.
If you are able to carry your materials by hand and without the use of a dollie, you may use street level entrances (Front Street, or Internal Street) and take the escalator to the expo floor.
Dollies are not allowed on carpeted areas. All 4 wheel dollies, pallet jacks or oversize loads are prohibited outside all Exhibit Halls into the pre-function areas. If you require a dolly or pallet jack to move your items, you must use the designated loading area.
If you do not use one of the above three options for move-in, you must check-in and wait at the MTCC marshalling yard.
*Note: if you are shipping all your materials to the GES advanced warehouse, it is not necessary to book via Voyage Control.
Beginning May 13 exhibitors (or exhibitor appointed contractors, if applicable) will log-in to Voyage Control and book a specific time for each vehicle that will be delivering their booth to the show (ex. 3 vehicles = 3 bookings).
Here's how to book, beginning May 13:
1 / Visit Voyage Control
2 / Click “Sign Up/Sign In”, then “Sign up” in the top right. Create a profile.
3 / In the event menu select “Lift & Co. Cannabis Expo Toronto 2020”
4 / In the user type menu select your move-in zone
5 / Enter your booking code
6 / In the journey section select “Move-in” and your move-in date
7 / In the vehicle section select “North – Level 300 – Hall A” and vehicle type (the vehicle that will be used)
8 / Click “Get Times” and select one of the available times. Greyed-out times mean they are full and no longer available. Please note that you must arrive at the start of the time you select.
9 / Click “Next”
10 / Complete your contact information and ensure you enter your booth number
11 / If you know the driver and vehicle information, please enter it. If you do not know either of these, you can click on “I do not know” then click “Submit bookings”
12 / After you submit your booking you will be provided with a Booking Pass. Please make an effort to ensure that all drivers have this booking pass on hand upon arrival at the Metro Toronto Convention Centre West Ramp. Drivers that do not have this booking pass will still be able to check-in but will have a delayed check-in process.
13 / Log back in at any time to edit your booking or add additional bookings
14 / On move-in day, arrive directly at the MTCC West Ramp at your booked time. You will be granted access to load-in, and will receive a text reminder when your booked time period is coming to an end
Directions to the West Ramp
We will be using the West Ramp for move-in and move-out:
1 / The Lift & Co. Cannabis Expo will close at 4:00pm on Sunday May 31. No booth breakdown or move out is to commence until 4:00pm.
2 / All vehicles must be either in the Metro Toronto Convention Centre Marshalling Yard or area parking lots (mini-van or smaller). Please do not leave vehicles on the streets surrounding the Centre – as you can anticipate Metro Parking Authority to Tag and Tow if you are street parked.
3 / The MTCC Marshalling yard will open at 3:00pm and will be staffed by the MTCC Dock Staff. Be sure to check in with the staff before leaving the yard.
4 / At show closing, GES Canada will remove aisle carpet, and will deliver storage crates to your booth. Please keep aisles free of booth materials until aisle carpets are removed (approximately 1 hour). We ask for your co-operation and patience.
5 / As per the Ministry of Labour, children under 16 years of age are NOT permitted on the show floor during tear down or move out. Please also note, that as per the Ministry of Labour, Proper Protective Equipment is required to be worn while all tear down and move out activity is taking place
6 / All electrical power will be turned off 1/2 hour after show closes unless prior arrangements have been made with SHOWTECH Power & Lighting.
7 / The Metro Toronto Convention Centre is a SMOKE FREE ENVIRONMENT. We thank you for your co-operation in this matter.
8 / Please note for the move out the West Ramp will be used.
9 / You may obtain a flat-bed dolly from GES Canada.
10 / When your material is packed and ready to load, please locate a staff member wearing a pink safety vest. A pink vest will visit your booth to verify that you are completely packed and ready to go. You will then be given a paper move-out pass. Present this pass to MTCC Dock Staff located at the West Ramp entrance in the southwest corner of the exhibit hall. This will grant you access to bring your parked vehicle to the West Ramp or your vehicle will be called from the Marshalling Yard at that time.
11 / Please note that you will not be able to access the West Ramp without a pass.
12 / - No material may be taken through the Main Entrance on Front Street, Internal Street or Bremner Blvd. unless it can be carried by hand.
- Dollies are not allowed on carpeted areas.
- No equipment may be transported on the escalators or public passenger elevators.
- All 4-wheel dollies, pallet jacks or oversize loads are prohibited from leaving all Exhibit Halls into the pre-function areas.
- If you require a dolly or pallet jack to move your items to your vehicle, you must use the designated loading area.
13 / In order to minimize the risk of theft during move-out, it is recommended that all small articles of value be removed at the close of the show and that the exhibitor guards the remaining material.
14 / If you need help with moving your freight, please speak with a GES Canada representative on the show floor. A representative from GES Logistics will be onsite Sunday, May 31 at 1 PM and can assist you with your outbound shipment.
15 / Forced Freight - All exhibits must be removed from the show floor by 12 PM on Monday June 1. Please ensure that you have made arrangements with your shipper to remove your goods from the floor at this time. The official carrier will remove all materials left on the floor past 12 PM, at the owner’s expense. No liability will be assumed by GES or Lift & Co. as a result of such re-routing or handling.
Exhibitors may access the Expo Hall before and after show hours. An exhibitor badge is required for access:
Friday, May 29
Pre-show: 8 AM - 10 AM
Post-show: 6 PM - 7 PM
Saturday, May 30
Pre-show: 9 AM - 10 AM
Post-show: 6 PM - 7 PM
Sunday, May 31
Pre-show: 10 AM - 11 AM
GES Show Services
Wednesday, May 27: 4PM - 8PM
Thursday, May 28: 8AM - 8PM
Friday, May 29: 8AM - 4PM
Sunday, May 31: 1PM - 11PM
MTCC Exhibitor Services
Wednesday, May 27: 3PM - 8PM
Thursday, May 28: 9AM - 8PM
Friday. May 29: 9AM - 12PM
If you need assistance after hours, please contact the following:
Cleaning: (416) 585-8212
Telecom: (416) 585-3666
Parking: (416) 585-8244 (The Parking Offices are located next to the exits in the parking garages (Level 5A of the North Building)
SHOWTECH Power & Lighting Services
Wednesday, May 27: 3PM - 8PM
Thursday, May 28: 8AM - 8PM
Friday, May 29: 8AM – 10AM
Notice to Exhibitors and Display Companies
MTCC Recycling Program
Fire Regulations for Exhibitors
Exhibitor Catering Order Form and Guidelines
Sample Food and/or Beverage Distribution Authorization Request
Business Centre Services
Helium Authorization Request
MTCC Exhibitor Services Online Ordering:
– parking passes
– booth cleaning services (booth spaces do not include booth cleaning)
– telecommunications services
– high-speed internet (booth spaces do not include internet)
1 / Go to mtccc.com/order
2 / Click ‘online ordering tool’
3 / Scroll down to May 2020
4 / Click on ‘Lift & Co. Cannabis Expo Toronto 2020’
5 / Enter your booth number and press continue
Book your services by Tuesday, May 12, 2020 to receive a special discount rate.
The Metro Toronto Convention Centre (MTCC) retains the exclusive rights to provide, control and retain all food and beverage services throughout the facility for events.
All food and beverage items must be supplied and prepared by MTCC’s Food & Beverage Department. This includes bottled water.
No food, beverage or alcohol will be permitted to be brought into or removed from MTCC’s facility without the written approval of the Food & Beverage Department.
Sample food or beverage products may be distributed within an exhibit area with written authorization. Please contact the Catering department for further information.
The Metro Toronto Convention Centre (MTCC) is the exclusive supplier all cleaning and janitorial services. External companies (including display houses) are prohibited from performing any type of janitorial services within the building, this includes vacuuming your booth.
Interior Booth Cleaning Services Include:
- Emptying of wastebaskets
- Cleaning of tables
Cleaning services can be ordered through MTCC Exhibitor Services at mtccc.com/order.
GES is the Lift & Co. Cannabis Expo Toronto 2020 official general service contractor.
– Booth furniture and accessories
– Booth carpet
– Custom exhibits
– Rental exhibits
– Installation and dismantle service
– Shipping, customs, and material handling
Services can be ordered via GES's Online Ordering System.
Book your services by Tuesday, May 12, 2020 to receive a special advance rate.
GES ONLINE ORDERING TIMELINE
now to Tuesday, May 12, 2020 - Advance Pricing
Please Note: To qualify for the advance price, order must be received with full payment on or before the advance price deadline.
Wednesday, May 13, 2020 - Tuesday, May 26, 2020 - Standard Pricing
Wednesday, May 27, 2020 - Sunday, May 31, 2020 - On-Site Pricing increases by 20% from standard pricing.
SHOWTECH provides banner hanging, lighting, and electrical.
For lighting and electrical:
Order online via this link.
Please note that booth spaces do not come with electrical outlets - you must order electrical outlets, if required.
SHOWTECH requires a Booth Layout for all orders which include under carpet or overhead power, ceiling mounted lights, water lines or compressed air.
Click here for more information
For banner hanging:
– all banners will be hung at a height of 22′ to 24' from the ground to the top of the banner
– banners must not extend outside the footprint of your booth, into neighbouring booths, or into aisle space
Book your services by Wednesday, May 13, 2020 to receive a special discount rate.
THERE ARE 2 OPTIONS FOR LEAD RETRIEVAL:
1 / MyLeads Standard: this option comes with a physical scanner. Lead data is collected electronically. Exhibitors setup a qualifier menu to take notes on leads. No electricity or wifi required.
2 / MyLeads Mobile App: leads are collected via the CONEXSYS mobile app. The app allows exhibitors to scan badges, and add notes.
By using the CONEXSYS lead retrieval service, you will receive First Name, Last Name, Company and E-Mail for attendees to the Business Conference and Expo Industry Day. Consumers attending the Expo on Saturday will not have badges available for scanning.
More information on Lead Retrieval will be released at a later date.
Exhibitors looking for a custom booth design, printing for booth or promotional items can contact Detonate Cannabis Agency for preferred pricing.
Visit www.detonategroup.com/liftexpo and select “REQUEST ACCESS” button. Detonate will then create a unique log in and send the pertaining you details directly.
You can also call: 416-388-6713 or email Detonate
View Denotate's portfolio.
Booth Guidelines and Approval
Displays must not protrude beyond the measured booth dimensions or obstruct a clear view of the neighbouring booths, and may not be taller than 8 ft. in height except in speciﬁed areas. Exhibitors may extend the height of their display up to 12’ in height if:
1 / graphics/signs are limited to company name/logo
2 / exhibit is a professionally constructed display and does not present a safety hazard
3 / all sides of the additional height are finished and the back side does not include any company name/product (or anything that would interfere with a neighboring exhibit)
4 / no product is displayed above 9’
5 / detailed photos and/or plans are submitted to show management for review and approval. Submit here.
No Exhibitor shall permit the exposure of any unﬁnished surface to neighbouring booths. If the Exhibitor fails to correct the unﬁnished part, Lift & Co. will have the right to ﬁnish such outside partitions at the exhibitor’s expense.
10'x10' or larger booths with roofs of any kind, including tents and pop-up canopies, require a 5lb ABC-type fire extinguisher. The extinguisher should be visible and easily accessible within the booth.
Exhibitors wishing to play music within their booth must not exceed 85 decibels, or 20 decibels above the ambient room level, whichever is less.
This is to ensure a safe and comfortable networking environment for attendees and neighbouring exhibitors
If audio from a booth exceed the above stated guideline, a first verbal warning will be given to the exhibitor. If the exhibitor continues to disregard the guideline, power to the booth will be suspended for one hour, with no reimbursement.
All exhibitors must maintain “reasonable sight lines” from the aisle line, regardless of the size of the exhibit.
Consider sight lines as a major factor when designing your booth.
Do not block or obstruct the clear view, visibility and accessibility of other booth spaces.
Side walls must be set back at least 5’ from the aisle line. From the aisle extending back 5’, the maximum height for side walls is 4’
Lift & Co. reserves the right to regulate “reasonable sight lines”, determine the eligibility of a booth floorplan, and retains the right to restrict or prohibit a booth floorplan if it is found to be in violation of reasonable sight lines.
All exhibitors must read and comply with the booth design guidelines outlined on this page.
A final floor plan/ rendering of your booth must be submitted to show management for approval no later than Monday, April 27, 2020 if:
1 / booth is 10′ x 20′ or larger
2 / in-line booth is requesting a maximum height of more than 8′ (12′ maximum)
3 / booth has a roof/ mezzanine/ second story
4 / booth has a raised platform
5 / booth material exceeds 10,000 lbs. gross weight
6 / booth material exceeds 300 lbs. / sq. ft. limit
7 / booth has prohibited material
8 / booth has suspended signs/ banners/ lights
9 / island booth has hard wall
10 / booth has motorized vehicle/ combustion engine
11 / booth contains liquid fuels / natural gas/ propane (six weeks noticed to process request)
12 / booth contains cooking appliances
13 / booth contains hazardous materials
An in-line booth has adjoining booths on one, two or three sides.
Back walls: maximum height permitted is 8’ (exceptions above)
Side walls: maximum height permitted is 8’
– Side walls must be set back at least 5’ from the aisle line
– From the aisle extending back 5’, the maximum height for side walls is 4’
An island is a booth with aisles on all four sides
Perimeter walls: a wall of solid construction that runs along the perimeter of the booth. Maximum height permitted is 4’
All other walls: maximum height permitted is 16’
– Walls of solid construction and 16’ in height, should be located in the centre of the exhibit space to take into account “reasonable sight lines”
– Walls that are not of solid construction (plexi or transparent material) and are non-continuous (not more than 4’ wide), are acceptable if they do not interfere with “reasonable sight lines” of surrounding exhibitors
All exhibitors must read and comply with the booth design guidelines outlined, as well as the fire regulations for exhibitors.
Please review the regulations and Fire Safety Reply form to ensure that your booth meets the Ontario Building and Fire Code. In some instances, aspects of your booth must be approved in advance by Show Management, the Metro Toronto Convention Centre, the Toronto Fire Department and the Building Department.
Please Submit the Fire Safety Reply Form by Sunday, April 26, 2020.
Exhibitor Badges and Tickets
The Lift & Co. Cannabis Business Conference (LCBC) takes place on Thursday, May 28, 2020, also at the Metro Toronto Convention Centre (MTCC).
The LCBC brings together leading experts from across the industry to tackle subject matter from a uniquely Canadian perspective. This exclusive, all-day conference incites discussions around both the medical and adult-use cannabis markets, as well as how Canadian businesses are in a position of leadership on the world stage. Meet fellow players or find your niche in this fast-paced global industry.
Ticket sales will begin at a later date.
Online exhibitor badge registration will open on Tuesday, April 14. Each exhibitor will receive a link via email from CONEXSYS to login and register on this date.
The Exhibitor Registration Desk will be open during the following times for exhibitor badge pick-up:
Wednesday, May 27
4 PM to 9 PM
Thursday, May 28
8 AM to 6 PM
Friday, May 29
8 AM to 6 PM
Saturday, May 30
9 AM to 6 PM
Sunday, May 31
10 AM to 3 PM
Boost your Brand!
If you are in need of branded swag for the expo, contact our partner at Genumark for more information: email@example.com
Don't wait! Make sure to contact Genumark 3-4 weeks in advance of the Expo.
Send an email to your subscribers in Ontario encouraging them to attend the Lift & Co. Cannabis Expo in Toronto. Make sure to include details of the event in your email.
Two weeks before: We’re so excited to be part of the Lift & Co. Cannabis Expo Toronto 2020.
One week before: One week before the Lift & Co. Cannabis Expo Toronto 2020 happens at the Metro Toronto Convention Centre.
2-3 days before: The Lift & Co. Cannabis Expo Toronto 2020 happens this week.
General: Make sure you drop by the [INSERT COMPANY] booth at the expo. We’ll be doing [INSERT ACTIVITY]. Don’t forget to get your tickets!
Featuring over 200 exhibitors from Canada and around the world, and speakers including the industry's most knowledgeable and inspiring movers and shakers, the Lift & Co. Expo is Canada's signature event for cannabis consumers, professionals and investors. Buy your tickets before they sell out.
When: Saturday, May 30 - Sunday, May 31 2020 // 10 am - 6 pm & 11 am - 4 pm
Where: Metro Toronto Convention Centre
The Lift & Co. Events app is your one-stop shop for all information pertaining to the Lift & Co. Cannabis Business Conference and Expo. Through the app you are able to access the official schedule, message and scheduling appointments with other attendees, bookmark sessions to create your own personalized schedule and all the information you will need when attending the conference and expo.
The Lift & Co. Events app will be available for download at a later date.
If you are a presenting, platinum, gold or silver partner, guidebook advertisements must be submitted to firstname.lastname@example.org by Monday, April 27 at 5 PM ET.
6.5" x 8" trim
0.125" bleed on all sides
6.5" x 4" trim
0.125" bleed on all sides
Preferred file format: PDF
Positive face-to-face interactions with your customers are a great first step to building loyalty and brand awareness.
With the limitations in place regarding what is allowed to be distributed to consumers — namely no cannabis samples — it can be difficult to engage in a meaningful way. Some of the most successful activations at previous Expos gave attendees a reason to share the experience on social media (say, for a chance to win a prize) or just because it was a fun interaction. Some of the best activations were big, while others were small, but all of them were creative and genuine.
Collateral for trade shows:
- Branded swag (hats, shirts, pens, water bottles, umbrellas, hoodies, bags, etc.)
- Educational material (teach people about your brand)
- Postcard handouts (make sure to include a clear Call To Action)
Make the most of your presence at Expo by connecting with media covering the event. To get connected, please fill out this form to provide key details to our PR team. You can also send your media relations representative’s contact information to Nikki Laoutaris, Director of Communications.
We’ll be providing specific information about media opportunities, including compiling a list of PR reps to give to media so that they can easily contact you to arrange interviews for stories they are covering.
Lift & Co. on Social Media
First things first: be sure to follow our accounts (@liftandco) and tag us in your promotional posts before, during and after the Vancouver Expo.
- www.twitter.com/liftandco (@liftandco)
- www.instagram.com/liftandco (@liftandco)
What Hashtags to Use
Next, be sure to use our event hashtags before, during and after the event:
We’ve prepared a number of assets for you to use on social media!
Please access those here: Social & Display
- These have been sized for Facebook (this size can also be used for LinkedIn), Twitter, Instagram and Instagram Stories.
Leverage existing successes by adding banner ads to your company website. If you have a webpage that drives traffic already, such as a list of products, careers page, or even your homepage, just add a quick banner, pop up, or obvious call to action to let your customers know that they can connect with you directly at the Vancouver Expo.
Join us in Toronto at the Lift & Co. Cannabis Expo! We’d love to meet you!
You can also leverage Lift & Co.’s audience by purchasing display banner ads to encourage visits. Contact email@example.com for more information.