In accordance with the Cannabis Act cannabis cannot be displayed or given out by exhibitors on the expo floor. Any exhibitor found to be displaying or giving out cannabis will be asked to leave the show.
Table of Contents
Sunday, November 22, 2020 | Consumer Day
Hours 12 PM - 5 PM
Monday, November 23, 2020 | Industry Day 1
Hours 10 AM - 6 PM
Tuesday, November 24, 2020 | Industry Day 2
Hours 10 AM - 6 PM
Please note: the Cannabis Business Conference and the Psychedelics Summit are separately ticketed events. Your exhibitor badge does not give you access to the conferences.
Exhibit and Partnership Services
GES Show Services
1-877-437-4247 or 905-283-0500
Monday - Friday 8:30 AM - 4:30 PM
SHOWTECH Power and Lighting
+ Important Dates
Fire Safety Reply Submission Deadline
Tuesday, October 20
InterContinental Toronto Centre Hotel Booking Deadline
June 1 until sold out
Exhibitor Badge Registration Open
Booth Approval Deadline
Guidebook Ad Deadline
October 2 at 5:00 PM ET
GES Advanced Warehouse Receiving Window
Monday, October 26 – Friday, November 13
Daily 9 AM - 4 PM
GES Show Services Early Bird Discount Deadline
Thursday, November 5
Voyage Control Open for Move-In Booking
Friday, November 6, 2020 @ 12:00 PM
MTCC Exhibitor Services Early Bird Discount Deadline
Friday, November 6, 2020
SHOWTECH Power and Lighting Early Bird Discount Deadline
Thursday, November 5
Insurance Confirmation Deadline
Friday, November 13
Travel and Accommodations
Exhibitor Badges, Lead Retrieval & Tickets
Exhibitor Badges and lead retrieval devices may be picked up at Exhibitor Registration on Level 600 , South Building
Registration Desk Hours
Friday, November 20 9 AM - 6 PM
Saturday, November 21 9 AM - 6 PM
Sunday, November 22 9 AM - 5 PM
Monday, November 22 9 AM - 5 PM
Online exhibitor badge registration will open at a later date.
Lead retrieval service will be available to all exhibitors and partners. Details will be available soon.
Tickets for Industry Day and Consumer Day are available for you to share with your customers and for use in promotion. Please reach out to your sales rep to discuss your marketing needs.
Please do not use Exhibitor badges for your guests. Exhibitor badges provide access to the show floor outside of business hours and when used improperly create a safety and security risk for everyone on the show floor.
Move In and Out
Exhibitor move-in will take place November 20 & 21
All move-in with be scheduled through Voyage Control. Exhibitors will receive information prior to show date to book move-in times in the system.
Please note that exhibitors may not set-up during Expo open hours.
Exhibitor move-out is scheduled to take place the evening of November 24* and November 25.
*Please note that move out may not begin until show close and Show Services cannot deliver crates until aisle carpets are removed.
Tuesday, November 24 (approx. schedule)
6 PM – 7 PM GES to remove aisle carpets
7 PM – 11 PM
- Exhibitor move-out. No booth breakdown or move-out can occur prior 5 PM on Tuesday.
- GES to return empty storage crates to exhibitors
Wednesday November 25
8 AM – 12 PM
- Exhibitor move-out
- GES Customs and Logistics Desk open
12 PM. Forced Freight Deadline
Exhibitors may access the Expo Hall before and after show hours. An exhibitor badge is required for access. Due to security and safety concerns - We are unable to permit anyone on the show floor without an exhibitor badge.
Sunday, November 22, 2020 PRE 10 AM - 12 PM POST 5 PM - 6 PM
Monday, November 23, 2020 PRE 8 AM - 10 AM POST 7 PM - 8 PM
Tuesday, November 24, 2020 PRE 8 AM - 10 AM POST *see move-out details
There are 4 options for moving-in your materials to the convention centre:
- GES Advanced Warehouse, or
- Voyage Control, or
- hand carry, or
- marshalling yard.
1. GES Advanced Warehouse
With the GES Advanced Warehouse and material handling, your materials will be delivered to your booth on the expo floor in time for your assigned move-in time.
2. Voyage Control
Voyage Control allows exhibitors to book a specific loading area time within your assigned move-in window. The system will be open in November (date to be confirmed) for booking. On move-in day, arrive directly at the convention centre at your booked time (it is no longer required to first queue in the Cherry St. marshalling yard). Please see the 'Voyage Control Instructions' section for further details.
3. Handy carry
If you are able to carry your materials by hand and without the use of a dolly, you may use street level entrances and take the escalator to the expo floor.
Dollies are not allowed on carpeted areas. All 4 wheel dollies, pallet jacks or oversize loads are prohibited outside all Exhibit Halls into the pre-function areas. If you require a dolly or pallet jack to move your items, you must use the designated loading area.
4. Marshalling Yard
If you do not use one of the above three options for move-in, you must check-in and wait at the MTCC marshalling yard.
*Note: if you are shipping all your materials to the GES advanced warehouse, it is not necessary to book via Voyage Control.
Beginning in November (date to be confirmed), exhibitors (or exhibitor appointed contractors, if applicable) will log-in to Voyage Control and book a specific time for each vehicle that will be delivering their booth to the show (ex. 3 vehicles = 3 bookings).
Detailed instructions will be released at a later date.
Details will be posted prior to the event.
Exhibitor Guidelines & Requirements
Displays must not protrude beyond the measured booth dimensions or obstruct a clear view of the neighbouring booths, and may not be taller than 8 ft. in height except in speciﬁed areas. Exhibitors may extend the height of their display up to 12’ in height if:
- graphic/signs are limited to company name/logo;
- exhibit is a professionally constructed display and does not present a safety hazard;
- all sides of the additional height are finished and the back side does not include any company name/product (or anything that would interfere with a neighboring exhibit);
- no product is displayed above 9’;
- detailed photos and/or plans are submitted to show management for review and approval. Submit here (be sure to include your booth number and use the subject line: Approval for Booth XX
No Exhibitor shall permit the exposure of any unﬁnished surface to neighbouring booths. If the Exhibitor fails to correct the unﬁnished part, Lift & Co. will have the right to ﬁnish such outside partitions at the exhibitor’s expense.
Visibility and Sight Lines
All exhibitors must maintain “reasonable sight lines” from the aisle line, regardless of the size of the exhibit.
Consider sight lines as a major factor when designing your booth.
Do not block or obstruct the clear view, visibility and accessibility of other booth spaces.
Lift & Co. reserves the right to regulate “reasonable sight lines”, determine the eligibility of a booth floorplan, and retains the right to restrict or prohibit a booth floorplan if it is found to be in violation of reasonable sight lines.
An in-line booth has adjoining booths on one, two or three sides.
Back walls: maximum height permitted is 8’ (exceptions above)
Side walls: maximum height permitted is 8’
– Side walls must be set back at least 5’ from the aisle line
– From the aisle extending back 5’, the maximum height for side walls is 4’
An island is a booth with aisles on all four sides
Perimeter walls: a wall of solid construction that runs along the perimeter of the booth. Maximum height permitted is 4’
All other walls: maximum height permitted is 16’
– Walls of solid construction and 16’ in height, should be located in the centre of the exhibit space to take into account “reasonable sight lines”
– Walls that are not of solid construction (plexi or transparent material) and are non-continuous (not more than 4’ wide), are acceptable if they do not interfere with “reasonable sight lines” of surrounding exhibitors
Exhibitors wishing to play music within their booth must not exceed 85 decibels, or 20 decibels above the ambient room level, whichever is less.
This is to ensure a safe and comfortable networking environment for attendees and neighbouring exhibitors.
If audio from a booth exceeds the above stated guideline, a first verbal warning will be given to the exhibitor. If the exhibitor continues to disregard the guideline, power to the booth will be suspended for one hour, with no reimbursement.
All exhibitors must read and comply with the booth design guidelines outlined on this page as well as the fire regulations for exhibitors.
A final floor plan/ rendering of your booth must be submitted to show management for approval no later than September 25, 2020 if:
- booth is 10′ x 20′ or larger;
- in-line booth is requesting a maximum height of more than 8′ (12′ maximum)
- booth has a roof/ mezzanine/ second story;
- booth has a raised platform;
- booth material exceeds 10,000 lbs. gross weight;
- booth material exceeds 300 lbs. / sq. ft. limit;
- booth has prohibited material;
- materials/ processes/ equipment require a special permit;
- booth has suspended signs/ banners/ lights;
- island booth has hard walls;
- booth has motorized vehicle/ combustion engine;
- booth contains liquid fuels/ natural gas/ propane (six weeks notice to process request);
- booth contains cooking appliances;
- booth contains hazardous material
Submit to: email@example.com
To facilitate faster review please use the subject line: APPROVAL FOR BOOTH XX and include your booth number
Ontario's Electrical Product Approval Requirements
Before an electrical product or piece of electrical equipment is used, sold, displayed or advertised for sale in Ontario, it must be approved by an accredited certification or inspection body. The item must carry the official mark or label of the agency which indicate that the product has been independently assessed for safety.
Exhibitors with unapproved electrical equipment that wish to display but not to connect or provide electricity to the equipment, must complete the application for Permission to Show and pay the fee indicated for unapproved electrical equipment that will be displayed but not energized. Exhibitors will be provided with a sales receipt which must be available to inspectors on show site at all times.
Exhibitors must have adequate and up to date insurance for a minimum of $1,000,000.00 General Liability Coverage inclusive of bodily injury and/or property damage for each occurrence. Lift Co. Ltd. must be named as an additional insured.
Lift Co. Ltd.
77 Peter St, Suite 400
Send you confirmation of insurance to your sales rep by Friday, November 13, 2020
Notice to Exhibitors and Display Companies
MTCC Recycling Program
Fire Regulations for Exhibitors
Exhibitor Catering Order Form and Guidelines
Sample Food and/or Beverage Distribution Authorization Request
Business Centre Services
Helium Authorization Request
MTCC Exhibitor Services Online Ordering:
*Please note the following services are not included booth spaces and must be ordered from MTCC directly
– parking passes
– booth cleaning services
– telecommunications services
– high-speed internet
To order: *LINK OPENS JUNE 22
1 / Go to mtccc.com/order
2 / Click ‘online ordering tool’
3 / Scroll down to November 2020
4 / Click on ‘Lift & Co.Expo Toronto 2020’
5 / Enter your booth number and press continue
Book your services by Friday November 6, 2020 to receive a special discount rate.
GES is the Lift & Co. Expo Toronto 2020 official general service contractor.
Book your services by November 5, 2020 to receive a special discount rate.
– Booth furniture and accessories
– Booth carpet
– Custom exhibits
– Rental exhibits
– Installation and dismantle service
– Shipping, customs, and material handling
Services can be ordered via GES's Online Ordering System.
SHOWTECH provides banner hanging, lighting, and electrical.
Book your services by Thursday, November 5, 2020 to receive a special discount rate.
For lighting and electrical:
Order online via this link.
Please note that booth spaces do not come with electrical outlets - you must order electrical outlets, if required.
For banner hanging:
– all banners will be hung at a height of 22′ to 24' from the ground to the top of the banner
– banners must not extend outside the footprint of your booth, into neighbouring booths, or into aisle space
If you have purchased an advertisement in the guidebook, ads must be submitted to firstname.lastname@example.org Friday, October 2 at 5 PM ET.
6.5" x 8" trim
0.125" bleed on all sides
6.5" x 4" trim
0.125" bleed on all sides
Preferred file format: PDF
Send an email to your subscribers in Ontario encouraging them to attend the Lift & Co. Cannabis Expo in Toronto. Make sure to include details of the event in your email.
Two weeks before: We’re so excited to be part of the Lift & Co. Cannabis Expo Toronto 2020.
One week before: One week before the Lift & Co. Cannabis Expo Toronto 2020 happens at the Metro Toronto Convention Centre.
2-3 days before: The Lift & Co. Cannabis Expo Toronto 2020 happens this week.
General: Make sure you drop by the [INSERT COMPANY] booth at the expo. We’ll be doing [INSERT ACTIVITY]. Don’t forget to get your tickets!
Featuring over 250 exhibitors from Canada and around the world and speakers including the industry's most knowledgeable and inspiring movers and shakers, the Lift & Co. Expo is Canada's signature event for cannabis consumers, professionals and investors. Buy your tickets before they sell out.
When: Consumer Day Sunday, November 22 // 12PM – 5PM
Industry Day 1 & 2, November 23 & 24 // 10 am - 6 pm
Where: Metro Toronto Convention Centre, South Building
Tickets: Consumer: $10/ Industry $99
Lift & Co. on Social Media
First things first: be sure to follow our accounts (@liftandco) and tag us in your promotional posts before, during and after the Vancouver Expo.
- www.twitter.com/liftandco (@liftandco)
- www.instagram.com/liftandco (@liftandco)
What Hashtags to Use
Next, be sure to use our event hashtags before, during and after the event:
We’ve prepared a number of assets for you to use on social media!
Please access those here: Social & Display
- These have been sized for Facebook (this size can also be used for LinkedIn), Twitter, Instagram and Instagram Stories.
The Lift & Co. Events app is your one-stop shop for all information pertaining to the Lift & Co. Cannabis Business Conference and Expo. Through the app you are able to access the official schedule, message and scheduling appointments with other attendees, bookmark sessions to create your own personalized schedule and all the information you will need when attending the conference and expo.
The Lift & Co. Events app will be available for download at a later date.
Positive face-to-face interactions with your customers are a great first step to building loyalty and brand awareness.
With the limitations in place regarding what is allowed to be distributed to consumers — namely no cannabis samples — it can be difficult to engage in a meaningful way. Some of the most successful activations at previous Expos gave attendees a reason to share the experience on social media (say, for a chance to win a prize) or just because it was a fun interaction. Some of the best activations were big, while others were small, but all of them were creative and genuine.
Collateral for trade shows:
- Branded swag (hats, shirts, pens, water bottles, umbrellas, hoodies, bags, etc.)
- Educational material (teach people about your brand)
- Postcard handouts (make sure to include a clear Call To Action)
Make the most of your presence at Expo by connecting with media covering the event. We’ll be providing specific information about media opportunities, including compiling a list of PR reps to give to media so that they can easily contact you to arrange interviews for stories they are covering.
Media Accreditation: Information will be available soon
PR launches & Opportunities: Information will be available soon
We’ll be providing specific information about media opportunities, including compiling a list of PR reps to give to media so that they can easily contact you to arrange interviews for stories they are covering.