Marketing Manager for Zenabis Global Inc.
Zoë Patko holds her Marketing Management Degree from Kwantlen Polytechnic University (KPU) and has over 10 years of experience working in Marketing. She has been a cannabis user and advocate for over 15 years. She’s worked within the legal framework since 2016 as the Marketing Manager at Zenabis, a large Licensed Producer in Canada. During that time Zoë has managed all marketing activities across traditional, digital, and experiential platforms. She is responsible for branding, promotions, advertising, packaging, retail, social media, events, compliance, website maintenance and customer service. She is extremely knowledgeable of both federal and provincial cannabis regulations. She leads and trains teams across the company as a liaison to ensure brand messaging stays consistent and all marketing activities stay onside of regulations. She has also completed the Cannabis Professional Series course offered through KPU, providing both knowledge and networking opportunities with other subject matter experts in the industry.