As a Managing Principal at Navigator and founding Principal at Ensight, Will has earned the trust and respect of leaders in corporations, government and not-for-profit organizations for his expertise as one of Canada’s leading public affairs advisors.
Will has demonstrated expertise in qualitative research, media relations, campaign planning and reputation management and recovery. He provides strategic planning, research and communications counsel to clients in a diverse variety of traditional and emerging sectors, including an expertise in Canada’s legal cannabis sector where he has worked with a series of licensed producers and other organizations in the space.
Will also produces both Cannabis In Canada, by Navigator which is a monthly cannabis only public opinion poll which tracks attitudes over time from the general population as Canada moves towards recreational legalization. Additionally, Will is the driving force behind Legalized
a weekly podcast available on iTunes featuring industry insiders, law enforcement, media, addiction specialists, and other stakeholders.
Prior to joining Navigator and founding Ensight, Will served as Chief of Staff to the Honourable John Baird in a variety of portfolios.
A respected media commentator on politics, public policy and social media, Will appears regularly on television, radio, and in print as a strategist. Will was honoured to be chosen by the Hill Times as a member of its Top 100 Lobbyists for sever consecutive years and was awarded the Queen’s Diamond Jubilee Medal for his contributions to Canadian public policy.