Trevor lends his wisdom and entrepreneurial experience in his role as Chief Executive Officer for Fire & Flower. Specializing in regulatory compliance, social responsibility and corporate management, he brings over 20 years of success in Canadian business to the organization. Before joining Fire & Flower, Trevor cofounded Mettrum Health, growing the business to Canada’s second largest licensed cannabis producer before its sale to Canopy Growth for $430M in 2017. Trevor also served as Vice-Chair of the Cannabis Canada Association, representing 75% of Canada’s cannabis industry to Health Canada. His background as a corporate and regulatory lawyer positions Fire & Flower for leadership and growth as the retailer launches shops countrywide.