Vice President of Data, Lift & Co
Sean is the Vice President of Data with Lift & Co, where he recently launched the organization’s flagship data product, Cohesion: a consumer insights platform to help cannabis marketers make better brand decisions. Prior to joining Lift & Co., Sean led consumer research, data analytics and data science teams at Abacaus Data, LoyaltyOne, and most recently at Student Life Network and Parent Life Network, a company that develops customized, targeted campaigns to maximize brand exposure and engagement with unique audiences. Sean brings his leading experience in consumer insights to the burgeoning Canadian and global cannabis industry where he’ll help companies make data-driven decisions to improve their overall positioning, product development, marketing and sales. After beginning his career at top research firms R.A. Malatest, Ipsos and Environics, Sean taught postgraduate students in the Research Analyst Programs at Humber and Georgian College. Sean graduated from Georgian College and Ryerson University with postgraduate studies in research analysis, big data and predictive analytics.