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Ricardo Baca | Lift & Co. Cannabis Expo
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Ricardo Baca

Journalist, former editor at The Denver Post

Ricardo Baca is a veteran journalist and thought leader in the legal cannabis space.

He is the world’s first (and “most prestigious” according to Vice) marijuana editor; founder of The Cannabist; primary subject of Rolling Papers, a documentary released theatrically in February 2016; one of Brookings Institution’s 12 Key People to Watch in Marijuana Policy; one of Fortune magazine’s 7 Most Powerful People in America’s Marijuana Industry; one of Time magazine’s 140 best Twitter feeds; one of Sensi magazine’s 24 Cannabis Pioneers Who Matter.

Ricardo is a leading cannabis legalization expert profiled by The New York TimesPoynterThe ViewThe Colbert ReportWait Wait Don’t Tell Me — and a trusted source on all things marijuana (regulations, policy, implementation, normalization) by This Week With George StephanopoulosBuzzfeedAll Things ConsideredThe GuardianEsquireFast CompanyAl JazeeraBBCMashableInternational Business Times and CBC.

Ricardo has made numerous appearances on Adam Carolla’s podcast and Larry King’s talk show. He’s also an accidental champion of Doug Benson’s Doug Loves Movies podcast.