Phil spent most of his life on a mountain bike at World Cups or between National Team training camps until the day his physical condition no longer allowed him to keep up the pace of an athlete (to this day, he was utterly anti-cannabis). He was then introduced to medical cannabis. His doctor signed him a prescription to treat his fibromyalgia symptoms. His disdain for the plant turned into a passion for agriculture, cannabis, and entrepreneurship. He has now graduated in Chemical Engineering and possess a diploma in chemical analysis. Phil is a designer in his deepest self. Starting with the Maïtri product line, he dreams of designing the legal cannabis industry through this brand he co-founded. He believes no one on earth should suffer from cannabis stigmatization.