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Paloma Bentes | Lift & Co. Cannabis Expo
Paoloma Bentes

Paloma Bentes

Head of Marketing and Product, mīhī

Paloma has international experience in leading beloved global brands in a successful career at Fortune 500 companies and a unique combination of consumer centric expertise and progressive and strategic thinking. From innovation to brand strategy and management, Paloma has led marketing plans for iconic brands such as Ben & Jerry’s, Popsicle, Snack Pack and Orville Redenbacher. Driven by a passion for learning and an intense curiosity she has now taken on a role that is the ultimate challenge, build a new brand in a highly regulated industry with a strong stigma to overcome. At mīhī our focus is to support our customer on their own cannabis journey by deeply understanding their needs and delivering a retail experience where they feel listened to and guided. No judgment. No pressure.