Executive Vice President, Western Canada, Ipsos
Michael Rodenburgh is Executive VP for Ipsos in Western Canada and leads the country’s cannabis consulting practice. In his role, works with a wide range of global cannabis producers, regulators, retailers and accessories manufacturers on topics ranging from brand development, new product innovation, market segmentation, and customer experience. He speaks regularly at cannabis conferences and has written numerous articles on cannabis consumption habits.
Michael has been in the marketing research industry for over 20 years and has held senior executive positions in client services, product development, and business development. Michael is an award-winning researcher and is a MRIA’s “Best in Class” award recipient in 2003 for the best overall research study in Canada, and more recently “Best Paper” at the November 2012 ESOMAR Digital 3D Dimensions conference in Amsterdam.
He is a Certified Marketing Research Professional (CMRP) and has an undergraduate degree in Political Science from McMaster University.