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Greg Smith | Lift & Co. Cannabis Expo

Greg Smith

Senior Vice-President, Adult Use Team, TerrAscend Canada.

Greg joined TerrAcend in May of 2018, with over 30 years experience in the CPG, Beverage Alcohol and Quick Service Restaurant industries. Starting with P&G in Atlantic Canada, Greg learned the fundamentals of calling on front-line retailers, and Head Office Accounts including Shoppers Drug Mart, IGA, Loblaws and Co-op Atlantic in a changing marketplace. Upon moving to Toronto, Greg joined a newly formed P&G Entrepreneurial Team who focused on finding creative consumer solutions with National Retailers. With Yum Brands/Priszm Income Fund, Greg was responsible for rolling out the marketing efforts for KFC/Taco Bell multi-branded stores. Within the Beverage Alcohol Industry, Greg spent time with Molson Canada, Treasury Wine Estates, Distell Premium Wines & Spirits and most recently as VP of Sales with Campari Canada. Having lived in Halifax, Calgary and Toronto, Greg estimates he’s visited over 3500 unique retail outlets across 10 Provinces and 2 Territories in his 30 years.