With cannabis legalization, Krystal  saw an opportunity to intersect her personal journey and professional path. Years of struggling with Crohn’s Disease she found benefits from cannabis topicals, with that, Krystal made the entrepreneurial leap starting a wellness cannabis brand, Kanabé Goods Co. which eventually joined Experion, a LP in Mission, BC. Krystal joined Experion as Marketing Manager, managing all brands – Experion Wellness, Citizen Stash, EFX Labs & Kanabé. Krystal has also fostered a large following on social media for cannabis advocacy and chronic illness support with 6k followers on Instagram and has been featured in various publications sharing industry knowledge and her journey with cannabis for wellness.