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Kayla Rochkin | Lift & Co. Cannabis Expo
Kayla Rochkin

Kayla Rochkin

VP of Marketing, TREC Brands

A brand builder, storyteller and innovator, Kayla has developed a career creating meaningful connections with her target consumers. Having worked with brands including Coca-Cola, Virgin Mobile, Cheerios, Lucky Charms and many more, Kayla has become known for her passion for building brands with purpose. Kayla moved into the cannabis industry in early 2018, leading the recreational marketing charge at CannTrust, and bringing the organization through cannabis legalization with four brands and over 90 skus. Kayla continues to pursue her mission of purpose driven marketing as the VP of Marketing at TREC Brands, a company who believes that values drive profits, and not the other way around.