Josh Lyon is VP Marketing at Hiku, Canada’s preeminent cannabis brand-house. A storyteller by nature, Josh most recently founded and ran a company focused on health and wellness in the office place. A proven strategist, Josh led the Global Consumer Insights Division at IMI International, a marketing consulting and research firm. Here he studied consumer behaviour and worked with Fortune 100s and 500s, agencies and properties on how best to reach, engage and incent their customer base. Getting his start in marketing at DDB Canada, Josh graduated with Great Distinction from the internationally recognized Desautels Faculty of Management at McGill University.