Founder, 420 Games
Jim McAlpine is on a mission to change the perception of cannabis and the people that use it via athletics and sports. This Silicon Valley entrepreneur is a father of two daughters and also the founder of “CannaDads”. Jim has lived a lifestyle of fitness. After a 15 year career in the ski industry, McAlpine decided to move into the cannabis industry for a myriad of reasons. Over the past 2 years Jim has become one of the most well known figures in the cannabis industry and known as the leading expert in the field of cannabis and athletics. “Everything in Moderation Except Sweat” is a motto he both preaches and also lives by. Jim’s message is simple and applies to anyone and everyone whose lives can be improved with the health benefits.