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Jesse Cheetham | Lift & Co. Cannabis Expo

Jesse Cheetham

Vice President, Human Resources, driveFire & Flower Inc.

Jesse Cheetham comes with over a decade of curating culture in growing retail organizations across Canada & the United States.

He is currently the Vice President, Human Resources at Fire & Flower Inc. holding a Certified Professional in Human Resources (CPHR) designation & is an honors graduate of the Bachelor of Management, Human Resource Management & Labour Relations program from the University of Lethbridge.

Prior to joining Fire & Flower, Jesse was the Director of Employee Services at Peavey Industries LP, an agricultural retailer with 100 locations across Canada recognized by the prestigious Canada’s 10 Most Admired Corporate Cultures Award. Mr. Cheetham also held executive HR management positions with Skechers across Western Canada and the United States.

In addition to his success in retail, Jesse held coaching and executive positions with one of the most successful Jr. B Hockey programs in Canada. Awarded 2 provincial titles, 1 Western Canadian Championship, and 1 Western Canadian Bronze during his tenure.

Jesse is an advocate for building organizations through checking ego at the door & creating a safe environment for unique people to bring unique talents.