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Jenn Larry | Lift & Co. Cannabis Expo
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Jenn Larry

President of CBD Strategy Group

Jenn Larry is President of CBD Strategy Group, a communications, brand development, and design thinking firm built for the Cannabis industry. Over the past 17 years, she has worked across multiple sectors including Music, Online Gambling, Pharmaceutical, Tobacco, Payments, Technology, and Consumer Packaged Goods. Jenn’s previous roles as Vice President Strategy & Operations for Precision Communications Group, and Strategic Planner Digital Development with advertising group Ogilvy & Mather, have allowed her to create and execute strategies and programs within emerging, disrupted, and regulated environments. Ms. Larry is well known for her ability to forecast trends, and leverage business intelligence to lead change across organizations.

She approaches her work with a healthy sense of transparency, reality and vulnerability. And, makes the magic happen through endlessly digging for deeper connections between data sets, human experience, and the bottom line.

Through it all, Jenn has discovered that her journey has always shared an underlying objective: Create meaningful and unique experiences where people can thrive, feel alive, and connect with something greater than themselves.