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Ivan Ross Vrana | Lift & Co. Cannabis Expo
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Ivan Ross Vrana

Vice-president, public affairs at Hill+Knowlton Strategies

Ivan Ross is widely recognized as an industry expert in the field of medical cannabis and the emerging
regime of legalized cannabis. His experience in this sector dates back to his time with Health Canada
when he helped develop the Government of Canada’s position regarding the use, production, distribution
and regulation of cannabis for medical purposes. Since that time he has offered clients counsel and support in investor relations, communications, regulatory review, strategic partnerships, identification and outreach related to market opportunities in other countries such as the United States and Australia and government affairs work at the federal, provincial and municipal levels. Ivan Ross has also written several articles regarding the cannabis industry and has been a guest speaker at conferences in Canada and the United States.

Ivan Ross worked for the federal government for more than 18 years. He started his career at the Patented Medicine Prices Review Board (PMPRB) as a policy analyst and went on to work at Health Canada—in strategic policy, health products and food, and healthy environments and consumer safety branches—where his work focused on pharmaceutical policy at both the federal and provincial levels. During a two-year sabbatical, Ivan Ross worked for Canada’s Research-Based Pharmaceutical Companies (now Innovative Medicines Canada) as the director of government affairs, providing strategic insight and

Since joining H+K in 2015, Ivan Ross has worked on numerous files including National Access Cannabis,
Nomis, Seqirus, Boiron, Montebello Packaging, Neighbourhood Pharmacies Association of Canada,
Canadian Blood Services and Innovative Medicines Canada.

Ivan Ross is bilingual, a trained facilitator and holds a masters in public administration from Carleton University and a bachelor of arts (honours) in history from the University of Ottawa. In 2007, Ivan Ross developed a course for graduate students in public policy/administration to teach them how to successfully develop and communicate complex public policy proposals with confidence. This course keeps him lecturing regularly at both Carleton and Concordia Universities.