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George McBride | Lift & Co. Cannabis Expo

George McBride

CEO of Hanway Associates & Co-founder of Cannabis Europa

George McBride is a commercial barrister turned cannabis reform advocate and industry consultant based in London, UK. He co-founded Cannabis Europa, a cannabis events company and Hanway Associates, London’s global cannabis consultancy. They consult, connect and communicate to bridge the gaps between industry, academia and policymakers in the nascent cannabis industry. He started his professional career in cannabis policy at the Beckley Foundation, a pioneering think tank driving research into the medical applications of cannabis and the psychedelics. George went on to become part of the founding team who setup Volteface, the UK’s leading think tank driving the debate around cannabis reform.