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Felicia Snyder | Lift & Co. Cannabis Expo

Felicia Snyder

SVP of Growth, Hiku Brands

As SVP of Growth, Felicia manages Hiku’s brand portfolio and business development pipeline. Prior to joining, she spent several years in Korea with Samsung Electronics, leading teams advising top executives on corporate and marketing strategy before moving to a Senior Business Development and Partnership role. Felicia began her career as a Management Consultant and Engagement Manager at global consulting firm Oliver Wyman, advising financial services clients. She also spent time in Mountain View as a Senior Market Manager at Google. She holds an MBA from The Wharton School at the University of Pennsylvania and earned her Bachelor of Commerce at McGill University (graduating with Great Distinction). An entrepreneur at her core, Felicia co-founded Bartaile, a lifestyle brand focused on creating well-made, stylish and functional accessories for people going places.