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Darren Karasiuk | Lift & Co. Cannabis Expo

Darren Karasiuk

CCO, Aurora

Darren joined Aurora through the acquisition of MedReleaf and has been instrumental in executing the Company’s successful launch into the Canadian consumer market. Darren has guided Aurora in achieving strong brand recognition of key consumer brands, Aurora, AltaVie and San Rafael ’71. As Chief Commercial Officer, Darren is responsible for the company’s commercial strategy, including the development of an aligned organization to drive sustainable business growth. The role includes oversight of key customer facing functions including marketing, sales, insights and analytics, as well as customer service – and strategic linkages with product development and partnerships