Chris Bolivar

Vice President, Strategic Growth, Fire & Flower

Chris is responsible for the Fire & Flower brand, strategic agreements and partnerships, alternative revenue channels and works closely with the Company’s Hifyre digital retail and analytics platform including the Spark members program. He has over 15 years of experience in consumer brand, marketing and communications. Prior to joining Fire & Flower, Mr. Bolivar was the President of FREE, a Canadian brand and marketing agency with clients across North America.

Chris has been recognized by national and international award shows including Strategy, Marketing Magazine and Applied Arts. Mr. Bolivar is also currently the Co-Chair of the Canadian Marketing Association’s Cannabis Marketing Working Group and has served on the Board of Governors of the Institute of Communication Agencies.

Fire & Flower is a leading independent adult-use cannabis retailer poised to capture significant market share in Canadian provinces that allow private retail. The company will provide customers with expertly curated product selection and a best-in-class, education-driven customer experience.