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Catherine Sierra | Lift & Co. Cannabis Expo

Catherine Sierra

Senior Brand Manager, Emblem

Catherine Sierra is the Senior Brand Manager for Emblem’s portfolio of adult-use brands, leveraging insights to build powerful and relevant brands for consumers. A seasoned brand builder and creative at heart, Catherine has worked at highly-regarded CPG companies including PepsiCo., Mondelez International and most recently, at Labatt Breweries of Canada where she developed brands and launched innovations for leading brands including Bud Light, Michelob Ultra, and European Imports like Stella Artois. After spending several years in marketing, Catherine took a break to pursue her dream of travelling the world, visiting more than six continents – including a hike to the top of Mt. Kilimanjaro – before returning to Canada to join the burgeoning Cannabis sector with renewed energy and a fresh perspective.