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Camille Chacra | Lift & Co. Cannabis Expo
camille chacra

Camille Chacra

Founder & Creative Director, Allume

Camille is the founder and creative director of Allume (, an online cannabis lifestyle shop catered to “high-minded” women. Her passion for the plant began three years ago when she received a prescription for medical cannabis to treat chronic migraines and idiopathic generalized epilepsy. Like many women, she couldn’t find understated, stylish accessories to elevate her daily routine.

After working in public relations and journalism, she decided to pursue her true calling: to curate and design minimalist, timeless, high-quality products like-minded women were looking for. Furthermore, she sought to build a community, providing an resource called “The Collective”, where visitors can find dynamic content such as “The Grass Ceiling” potcast and “SheHaze”, an original new photo series demystifying the connection between women and weed.