Brandi Leifso is the founder and CEO of Evio Beauty Group, a brand portfolio with a focus on creating a conscious future with products that are good for your skin, the planet and your community. Its inaugural cosmetics line, Evelyn Iona has been called ‘The newcomer [to green beauty]’ by Vogue and recognized by The New York Times. Leifso founded Evelyn Iona at the age of 21 while living in a women’s shelter and started the company positioned as the underdog. Now, Evio Beauty Group has sold millions of products while inspiring women to remember an important aspect: all things are possible, no matter what your circumstances. Leifso is most passionate about creating social change through a product that women use every single day. Evio Beauty Group has donated thousands in funds and products to end violence against women programs.