Home grown social influencer Barinder Rasode’s quintessential advocacy for Canadian values is nationally renowned. She has extensive experience working with government, industry, universities, patients, consumers, law enforcement and the private sector finding common ground encouraging respectful, informed dialogue.
Barinder is the CEO of NICHE Canada. The National Institute for Cannabis Health and Education (NICHE) was created to support the safe transition from prohibition to legalization. The goal of NICHE is to design and support a well-structured and holistic national strategy that considers the health and safety of Canadians as its fundamental priority. NICHE acts as an umbrella organization for stakeholders.