CEO, NICHE Canada
Home grown social influencer Barinder Rasode’s quintessential advocacy for Canadian values is nationally renowned. Her leadership, mastery of complex subjects and innovation guides a plethora of issues that impact the everyday life of Canadians. A strong believer in creating cohesion and synchronicity, Barinder leads by example to propel a team’s natural strengths to levels of exceptionality that help shape objectives, narratives and discourse.
Currently, Barinder is the CEO of Grow Tech Labs. Based in Vancouver Grow Tech Labs will reaffirm British Columbia (BC)’s status as a global cannabis capital by attracting a new and diverse generation of sector leaders from across Canada and around the world through the delivery of world class programs that are rooted in innovation, entrepreneurship and mentorship.
Barinder has extensive experience working with senior levels of government, stakeholders and the private sector to find common ground to encourage respectful, informed dialogue on diverse issues to tackle emerging challenges facing Canada’s future.
She founded National Institute of Cannabis Health and Education (NICHE) to promote evidence- based research and education about cannabis and now sits on the Board.
A fierce advocate of women’s rights, Barinder is the co-founder and Advisory Committee Chair for a unique series of conferences, SheTalks, each featuring 16 inspirational women who share stories of leadership, transformation, innovation, and how to succeed in today’s rapidly changing world. Barinder also hosts SheTalks Radio a weekly show on Roundhouse 98.3 FM.
Previously, Barinder served two terms as an elected Councillor for the City of Surrey, taking leadership roles in public safety and transportation. She has also served on the Board of Directors for Fraser Health, which provides governance and vision for the largest health authority in British Columbia. In her appointed role, she worked with senior management to establish overall strategic direction, review long-term plans, and ensure appropriate community consultation.
Among her many accolades, Vancouver Magazine ranked her as one of the 50 most powerful people in Vancouver.