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Alex Shiff | Lift & Co. Cannabis Expo
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Alex Shiff

Senior Consultant at Navigator Ltd; Advisor at CTAC

Alex is a communications and public affairs professional with an extensive background in politics, government and the cannabis industry. He currently works as a Senior Consult for Navigator Ltd., Canada’s leading high stakes public strategy firm. He has worked for a number of senior elected officials, and most recently served as an advisor to British Columbia’s Minister of Environment where he
provided strategic political and policy advice on major issues ranging from the Kinder Morgan pipeline to the Pan-Canadian Framework on Climate Change. While working for the Government of British Columbia Alex gained considerable experience working towards political and policy consensus with federal, provincial and municipal governments across Canada.

Prior to entering government, Alex worked as a consultant providing cannabis industry stakeholders with critical analysis and strategic advice on public policy and government affairs. A long-time cannabis industry insider, Alex has spent over a decade working with Licensed Producers, ancillary cannabis businesses, and advocacy groups. He currently serves as an advisor to the Cannabis Trade Alliance of Canada (CTAC).

Alex has experience in federal and provincial politics having worked on multiple political campaigns across the country in a variety of leadership roles. He holds an MA (honours) in International Relations from the University of St Andrews in St Andrews, Scotland.