Adam is a veteran executive of the cannabis space and is one of the early industry adopters, helping propel Westleaf forward by leading and executing its retail roll-out in Western Canada. As one of the first to join the company, Adam spearheaded the creation and launch of Westleaf’s unique retail brand, Prairie Records. He has led the brand development of Westleaf’s proprietary suite of products which includes Loon – a health and wellness line, in addition to, Backstage and General Admission, two premium recreational lines. With a strong passion for creativity and an ability to be agile in an ever-changing industry, Adam has played a pivotal role in helping carve out a strong position for Prairie Records in the Canadian cannabis market