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MARKETING CANNABIS: CHALLENGES AND OPPORTUNITIES | Lift & Co. Cannabis Expo

MARKETING CANNABIS: CHALLENGES AND OPPORTUNITIES

  • What are the challenges for marketing cannabis – medical, recreational and therapeutic?
  • How to overcome the stigma through marketing and promotion campaigns
  • From the advertising regulators’ standpoint is cannabis like tobacco, alcohol, pharmaceuticals, food, or a bit of everything?
  • From the consumers standpoint, how do they want cannabis promoted so they learn about the products, benefits, and effects?