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Lift & Co. Expo Toronto Will Bring the Canadian Cannabis Industry Together in November 2021

Toronto – March 29, 2021 – Lift & Co. Expo Toronto has been rescheduled to November 19-21, 2021 at the Metro Toronto Convention Centre. The official event manager, MVP Education LLC, and the event producer, MCI, have announced that Lift & Co. Expo, originally scheduled for July 16-18, 2021, is moving to later in 2021 to deliver the safest possible experience that Canada knows and loves.   


“Lift & Co. Expo is the event that’s known for bringing the Canadian Cannabis community together, and many look forward to building their product brands, the education content and the unmatched networking opportunities that come with the experience,” said Shawn Pierce, President of Strategic Events, Meetings & Incentives at MCI. “We believe that in order to safely bring the industry back together again, it’s necessary to reschedule Lift & Co. Expo to November 19-21, 2021.” 


Lift & Co. Expo Toronto 2021 prioritizes the health & safety of all participants and will have proper protocol and measures in place this November to welcome businesses, buyers, sellers, and consumers within the Canadian cannabis industry. The 2021 event will build upon the core elements that make Lift & Co. Expo Canada’s largest and most beloved cannabis event with new additions including expanded educational programming, new networking opportunities, and an exciting new programming component: the Lift Psychedelics Business Summit.  


Ticket sales, speakers, and an agenda will be announced soon at  



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MCI is the global leader in engaging and activating audiences. Our business is founded on a simple human insight: When people come together, magic happens. Since 1987, we have been bringing people together through inspiring meetings, events, congresses and association or community management. MCI helps organizations harness the power of community by applying our strategic engagement and activation solutions to build unforgettable online and offline experiences that foster change, inspire, educate and enhance business performance. MCI is an independently owned company headquartered in Geneva, Switzerland, and boasts a global presence with 2,500+ professionals in 61 offices and 31 countries, who work with clients across Europe, the Americas, Asia-Pacific, India, and the Middle East. Visit us at or on LinkedIn, Twitter, Facebook.


MVP Education, LLC is an equity investor who partners with associations, event owners, and license owners to accelerate the growth, innovation, and impact of your events. MVP has a portfolio of events in the cannabis industry across North America and proudly helps organizations leverage their content and industry influence to grow and scale their events. To learn more about MVP, contact us at 972-349-5229.


For more information please contact:
Jon Eickman
+1 972.349.7652