Your Success is Our Success

We take pride in connecting individually with each exhibitor and partner to maximize your exposure and benefits at Lift. We're here to guide you through every step in the process:

  • Learn how your company serves the cannabis industry
  • Understand your individual goals and target audiences
  • Maximize your ROI with the perfect package
  • Assist in pre-show marketing and logistics
  • Provide excellent customer service!

Your Exhibitor Experience Team

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Rachel Grundner

Coming to Lift with extensive cannabis events experience, Rachel is driven and inspired by our ever-evolving industry. And speaking of driven, when she's not at her desk, you'll find this energetic go-getter hiking, paddle boarding or in the yoga studio.


Lisa Beckerman

Lisa is a serial overachiever with over 25 years of expertise at her fingertips. Her BA, MBA and CTSM (Certified Trade Show Marketer) credits make her an MVP on our team, and she's ready to create the ideal package to elevate your brand.

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Mitchell Caplan

Mitchell is our go-to guy for cannabis industry knowledge. With his past experience across multiple roles and responsibilities in this dynamic sector, he’s uniquely able to guide exhibitors and partners in creating the best opportunities at Lift Events & Experiences.

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Spencer Hamilton

New to Lift, Spencer is no newbie to the world of large-scale events. A native Canadian, he has 8 years of experience in the world of international sporting events. Now fully immersed in the cannabis industry, he maintains an enduring love of hockey (on threat of losing his Canadian passport).