Your Success is Our Success

We take pride in connecting individually with each exhibitor and partner to maximize your exposure and benefits at Lift. We're here to guide you through every step in the process:

• Learn how your company serves the cannabis industry

• Understand your individual goals and target audiences

• Maximize your ROI with the selection or creation of the perfect package

• Assist in pre-show marketing and logistics

• Provide excellent customer service!

Your Exhibitor Experience Team


Corey Herscu

Corey is a media and growth expert, who has worked with a wide range of high-profile companies at the intersection of technology, cannabis, eSports and Web3. A seasoned commentator and thought leader, he is also a father of three, possesses killer dance moves, and is best friends with every dog he meets.


Lisa Beckerman

Lisa is a serial overachiever with over 25 years of expertise at her fingertips. Her BA, MBA and CTSM (Certified Trade Show Marketer) credits make her an MVP on our team, and she's skilled at creating the ideal package to elevate your brand at Lift.

Mitch Caplan_2

Mitchell Caplan

Mitchell Caplan is our go-to guy for cannabis industry knowledge. With his past experience across multiple roles in this dynamic sector, he’s uniquely able to guide his clients in creating the best marketing opportunities within Lift.