Branding and Marketing Cannabis: The Make-It or Break-it Stakes for Producers and Regulators

Branding and marketing are key drivers for cannabis producers to attract customers and differentiate themselves from their competitors, including the black market. As a result, Canada’s cannabis branding and marketing rules will be critical tools to enable Canada’s regulated cannabis businesses to do their part to eliminate the black market.

• Current restrictions and limitations on cannabis marketing, advertising and promotion
• Branding best practices – now and for the future
• How to influence the regulators on the 4Ps – the planning, pricing, packaging and promotion of cannabis – that will support public safety objectives and business profitability
• Branding medical versus recreational cannabis – what will be the differences/similarities?