What is Lift?

Launched in 2016, Lift is the original large-scale cannabis trade show in Canada, now serving the cannabis industry and community across North America as both a meeting place and a destination for discovery.


Each Lift event showcases leading-edge content and premiere exhibitors in a high-energy setting for thousands of retailers, producers, growers, investors and decision-makers. All this, plus our famous surprises and a-ha! moments.

Your Lift Events & Experiences Team


Lindsay Roberts

Lindsay leads with event expertise and enthusiasm for the industry. Her knack for numbers is complemented by an affinity for the arts, and she’s skilled at striking a perfect balance of fun and function at Lift events.


Barry Smith

Every team needs a "get'er-done" guy. The Lift team is lucky to have Barry on board with his experience and expertise in all things cannabis and psychedelics. 


Lisa Petty

A former reporter, Lisa "Call Me Scoop" Petty is always full of questions. Her inquisitive nature serves us well, bringing a fresh perspective to marketing North America's leading cannabis conference and trade show.

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Shelby Snelson

New to the Lift&Co. Expo team, Shelby brings 15 years of experience orchestrating seamless and memorable large-scale trade shows. Back at home, this ultra-organized whiz enjoys running, reading, momming - and trying really hard to be spontaneous (sometimes).


Colleen Bay

With over 17 years of experience spanning corporate, nonprofit and special events, Colleen takes show management very seriously. Almost as seriously, that is, as her taste in food and wine, which makes our newest Lift team member a classy addition, indeed.


Lisa Beckerman

Lisa is a serial overachiever with over 25 years of expertise at her fingertips. Her BA, MBA and CTSM (Certified Trade Show Marketer) credits make her an MVP on our team, and she's skilled at creating the ideal package to elevate your brand.

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Mitchell Caplan

Mitchell Caplan is our go-to guy for cannabis industry knowledge. With his past experience across multiple roles in this dynamic sector, he’s uniquely able to guide his clients in creating the best marketing opportunities.


Mary King-Moore

A dessert-lover and content marketer (in that order), Mary is also an accomplished writer, novice cannabis farmer and former luxury retail manager. She brings a fresh viewpoint to marketing Lift through her life experience and abundant creativity.

Lift Events & Experiences are proudly managed by MCI