ABOUT US
What is Lift&Co. Expo?
Launched in 2016, Lift&Co. Expo is the original large-scale cannabis trade show in Canada, serving the cannabis community as both a meeting place and a destination for discovery.
Each Lift&Co. Expo showcases leading-edge content and premiere exhibitors in a high-energy setting for thousands of retailers, producers, growers, investors and decision-makers. All this, plus our famous surprises and a-ha! moments.
Your Lift&Co. Expo Team
Lindsay Roberts
Lindsay leads with event expertise and enthusiasm for the industry. Her knack for numbers is complemented by an affinity for the arts, and she’s skilled at striking a perfect balance of fun and function for Lift&Co. Expo.
Barry Smith
Every team needs a "get'er-done" guy. The Lift&Co. Expo team is lucky to have Barry on board with his experience and expertise in all things cannabis and psychedelics.
Lisa Petty
A former reporter, Lisa "Call Me Scoop" Petty is always full of questions. Her inquisitive nature serves us well, bringing a fresh perspective to marketing North America's leading cannabis conference and trade show.
Corey Herscu
Corey is a media and growth expert, who has worked with a wide range of high-profile companies at the intersection of technology, cannabis, eSports and Web3. A seasoned commentator and thought leader, he is also a father of three, possesses killer dance moves, and is best friends with every dog he meets.
Lisa Beckerman
Lisa is a serial overachiever with over 25 years of expertise at her fingertips. Her BA, MBA and CTSM (Certified Trade Show Marketer) credits make her an MVP on our team, and she's skilled at creating the ideal package to elevate your brand at Lift&Co. Expo.
Mitchell Caplan
Mitchell Caplan is our go-to guy for cannabis industry knowledge. With his past experience across multiple roles in this dynamic sector, he’s uniquely able to guide his clients in creating the best marketing opportunities within Lift&Co. Expo.
Lift&Co. Expo is proudly managed by MCI