Chris Driessen is the President of Organa Brands, the Colorado-based parent company of O.penVAPE, Bakked, District Edibles, Magic Buzz and Organa Labs products. Organa Brands is home to the largest consumer cannabis brands in the United States, with ancillary and CBD products in eight European countries. As President, Driessen is responsible for all aspects of day-to-day operations, corporate strategy and overall performance of the organization.
Driessen’s competitive background managing sales efforts for Starwood Hotels and Resorts allowed him to prepare Organa Brands as an international house of brands. Through intensive sales and brand training with Starwood (and other international hotel enterprises), Driessen understands the necessity for brand development and delivering a unique consumer experience. This background paved the way for Driessen to contribute to O.penVAPE becoming the most widely recognized and globally distributed brand in cannabis.
O.penVAPE’s dramatic revenue growth for the past several years is in part due to Driessen’s ability to lead and motivate his sales teams. With his sales leadership experience with Konica Minolta Business Solutions, one of the largest technology companies with offices in 49 countries worldwide, he brings systematic practices and highly developed organization skills to Organa Brands. He is responsible for tripling the size of Organa Brands’ licensee network within the United States and expanding the company’s international presence into both Europe and the Caribbean. The company revenues have grown 10X under his leadership as both a sales leader and executive.