About The Lift Cannabis Business Conference

Bringing together leading experts from across the industry to tackle subject matter from a uniquely Canadian perspective, we’re proud to bring you our first, highly anticipated, Lift Cannabis Business Conference (LCBC). And now that the federal government has put forth legislation to legalize cannabis for recreational use by July of 2018, the timing could not be better.

The LCBC is different: instead of paying one ticket price for an all-day conference, you can choose from the sessions that best suit your needs, interest and schedule. Take in a conference session or explore the trade show floor and connect with exhibitors at the industry-only trade show day. Or, catch a speaker on the main stage before participating in a speed-networking event. It’s up to you!

The LCBC runs Friday, May 26, 2017 at the Metro Toronto Convention Centre (MTCC) and coincides with the industry-exclusive first day of the Lift Cannabis Expo, also at the MTCC.  If you own or work for a cannabis business, Lift Industry Day is THE must-attend day of the Lift Cannabis Expo, offering focused opportunities for cannabis professionals to kickstart meaningful conversations, relationships and deals. Learn more about Lift Industry Day here.

Each LCBC session costs $50, and has limited availability. Want guaranteed access to all the sessions? All-day passes cost $350 and provide access to every session, as well as the networking and educational opportunities happening on the trade show floor at Lift Industry Day.


Metro Toronto Convention Centre
South Building, Rooms 716/717


May 26, 2017


  • Jan 12: Business Conference

  • Jan 13: Lift Expo Vancouver

  • Jan 14: Lift Expo Vancouver

  • 07:00 - 08:00

  • 08:00 - 09:00
    Experts discuss the efficiency and stability of quality assurance in the cannabis supply chain and how current strategies will change to accommodate a recreational market. Learn about the evolution of QA standards and strategies in a legal and wildly growing industry.
    Vancouver Convention Centre West Building

  • 09:15 - 10:15
    Ancillary services range from cultivation and compliance, software and security, lab testing, extraction and consumption products and services, and more. Discuss and discover opportunities with industry leaders building successful ancillary businesses in the cannabis space.
    Vancouver Convention Centre West Building

  • 10:30 - 11:30
    From black market BC Bud to massive corporate greenhouses - experts discuss how underground cannabis genetics and proprietary growing techniques and knowledge can be integrated into legal medical and recreational operations.
    Vancouver Convention Centre West Building

  • 11:30 - 12:30

  • 12:30 - 13:30
    How can businesses build a vibrant cannabis brand in an advertising-restricted market? Leaders in cannabis business branding discuss marketing tools and tactics in the black, grey and legal markets, and how to navigate these when building a strong brand in the cannabis industry.
    Vancouver Convention Centre West Building

  • 13:45 - 14:45
    Business operators and potential investors fuel up and talk ‘seed money’ at this high-powered session exploring everything you need to know when investing in publicly traded cannabis companies, private start-ups, and more.
    Vancouver Convention Centre West Building

  • 15:00 - 16:00
    How did Canada become the global leader in cannabis innovation and how can it maintain its position? Four experts discuss how Canadian companies can grow their businesses beyond the border and leverage Canadian-honed best practices globally.
    Vancouver Convention Centre West Building

  • 16:15 - 17:15
    Curious about the genetic resources that can fast-track cultivar development? Join the conversation and learn about insights into cannabis genetic resources, discuss recommendations for conservation, pre-breeding characterization, and genetic analysis that will underpin future cultivar development.
    Vancouver Convention Centre West Building

  • 17:30 - 18:30
    What is the role of the provinces under the Cannabis Act and how will the various regulations impact your cannabis business plans? Experts discuss parallels in other industries, strategies for engaging provincial governments, and how to proactively leverage your business and brand.
    Vancouver Convention Centre West Building

  • 18:00 - 20:30






Rooms 716/717, Metro Toronto Convention Centre (South Building), 222 Bremner Blvd, Toronto, ON M5V 3L9

Get Tickets Now!